Around The Block Talk
A resource blog about business growth and marketing advice that works.
3 Ways to Find Your Perfect Marketing Team
When trying to figure out your marketing team, even if you are going to hire someone else to help you, the type of content you are going to create will alter who you need on your team. This article will help you know which types of content you will create and what skills you need to use to create them. Then you can start talking to either internal team members or an external marketing team.
How do You Create a Content Plan and Schedule?
When creating marketing content, you want your content to be organized and strategic in order to plan and schedule it out. Far too often, businesses rush or skip this step. It creates chaos for your marketing team, and leaves you unable to produce the quality you need for your campaign. Here are questions we ask when we put together a campaign. We even included a free marking strategy worksheet to get you started.
What is a Marketing Strategy?
A marketing strategy is an organized marketing plan that informs you and your team about the goals, themes, and methods of marketing you plan to use to achieve a specific goal. A marketing strategy when properly put together will enable you to know what you are doing, when you are doing it, and what you are trying to achieve through it.
How to Set Marketing Goals
As a businesses owner or director of marketing you need to focus on your marketing goals before you start trying to brainstorm ideas for content. We have put together a simple article and download that will show you how to start thinking through your goals and create a strategy for your marketing that will help you win.
The Why, What, and How of Marketing
If you want customers to buy from you, they need to trust you. Potential clients need to know who you are, what you provide, how they get it, and what it does for them. And they have to believe that what you provide is the solution they need. Marketing is the way you connect with those potential clients and build the trust that is necessary for them to make a purchase. Read this article to learn more.
Rethink Your Marketing – 3 Ways You’re Misunderstanding Marketing
The way some marketing companies talk, you might think they could magically produce paying clients our of thin air. But that’s simply not true. Marketing isn’t magic. It’s hard work and applied knowledge that makes your marketing work. With that in mind, here are three of the most common misunderstandings we see in people who treat marketing like magic.
The Truth About Marketing – It’s Bull****
Marketing is essential to a growing business. Some marketing companies do promote marketing as some sort of magical medicine for your business. But that is dishonest and disgusting. Marketing can help you with a lot of things, but not everything.
The most important thing to look for when you are talking to a marketer is the uncomfortable truth. You don’t need someone who is going to tell you that solutions are easy. You need someone to tell you the truth.
In this article we talk about what marketing can do and what it can do for your business.
Can Your Business Survive and Thrive?
Running your business isn’t going to get any easier. And now, we are facing various challenges at a greater level of intensity. Imagine having a business that can not only stay afloat during these uncertain times, but also allow you to live a rich and rewarding life. With that as a focus, there are three things to consider that will impact whether your business can survive and thrive.
When Saving Money Costs You More
Your business exists to make money. That’s part of what a business is. The old saying “you have to spend money to make money” is true. But it needs to be balanced. You have to spend enough money to get what you need without overspending and wasting money.
Four Tips For Using Video In Your Marketing
Growing your business with video marketing is a reality in today’s world, but many businesses have yet to figure out how to use it in their marketing. We’ve got 3 tips that you are going to love for using video in your marketing.
Why Your Experience Causes Problems
If you are thinking about having your website redone, take a moment to consider whether you are equipped to do the writing yourself. And if you need some help looking at you site, feel free to give us a call, our consultations are free.
Your Marketing Mindset Determines Your Success
Your mindset is like the nose of a plane; where it’s aiming, the rest of the plane will follow. If you want to get good results from your marketing, you need to start with a good attitude towards your marketing.
Make Sure It’s The Right Fit
You need a marketing plan customized to fit your company’s unique needs. And you need someone to help you tailor those plans, because even if you invest all your free time into your marketing, marketing is too complex to do well by yourself.
3 Red Flags that Indicate a Bad Marketing Agency
Everyone with a computer seems to think they can build a professional website and start making money. And unfortunately, many of them repeat the same tired formulas their mentors taught them in a 3 hour $40 dollar online-marketing course.
4 Areas Your Website Has To Get Right
Your website shouldn’t need to be rebuilt every year or two if it is built right. Make sure you select an agency that will help you build a durable and strong website that will not only function today, but last through tomorrow.
5 Ways to Stay In Front of Your Customers
Getting repeat customers can help turn your business into a competitive force. Don’t let one time purchases turn into one-time only opportunities. Using these 5 strategies can help, when you use them in your follow-up strategy.
Prevent the Loss of Sales When You Use a Marketing Ecosystem
Marketing allows you to build a steady relationship with potential customers that will pay off in the long run. We have said it many times, but on average it takes 7 points of contact before people will buy from you. And if you try to cram all 7 into one day, you are likely to alienate people. Don’t wait to the last minute to start your marketing, put some effort in today.
3 Reasons Why You Should Start Your Marketing Now
Marketing allows you to build a steady relationship with potential customers that will pay off in the long run. We have said it many times, but on average it takes 7 points of contact before people will buy from you. And if you try to cram all 7 into one day, you are likely to alienate people. Don’t wait to the last minute to start your marketing, put some effort in today.
Gearing Up for the New Year
Whatever your budget, campaign, or goals, a great marketing plan is essential for marketing success. We have put together a few key-tips and recommendations to help you create a plan to gear up for marketing success in 2021.
Better Marketing Is Done Intentionally & Not By Accident
If you want your marketing dollars to be investments and not expenses, you need to learn from your mistakes and your successes. How do you do that? Well, it doesn’t happen by accident. You have to be intentional, and a great way to start is by reviewing what you’ve done at the end of the year.
What is the Purpose of a Website?
Everyone knows what a website is. But few people understand the purpose of the website as a whole, and the pages individually. That’s why we have put together a brief document on how each page on a website works together.
Is Your Website a Vanity Metric?
A website is a marketing tool. It’s a sales tool. It’s a communications platform. It’s a trust builder for potential clients. It’s a speech platform that isn’t limited by community guidelines. A website is one of the single most important tools in your businesses’ tool box.
How to Get Referrals That Pay
Low Hanging Fruit "Almost all of my business comes from word of mouth." The contractor in front of me had a booked schedule and plenty of clients to...
Creating Content that Doesn’t Suck
In our ever changing world, it’s necessary to constantly understand who you are talking to. Yesterday’s ideal client may not be the ideal client of today or in the future. Maybe it’s time to as the question, “Who is my ideal client?”
How to Make More Videos in Less Time
In our ever changing world, it’s necessary to constantly understand who you are talking to. Yesterday’s ideal client may not be the ideal client of today or in the future. Maybe it’s time to as the question, “Who is my ideal client?”
What is a Sales Funnel?
A clearly defined customer journey is like a map for your advertising. It will tell you what to focus your messaging on. It will tell you which platforms are going to help you reach your clients. It will help you find new ways to advertise when one route doesn’t provide the best results. It will help you understand and sympathize with your customers.
How to Tell Your Client’s Story in Your Advertising
A clearly defined customer journey is like a map for your advertising. It will tell you what to focus your messaging on. It will tell you which platforms are going to help you reach your clients. It will help you find new ways to advertise when one route doesn’t provide the best results. It will help you understand and sympathize with your customers.
Finding More Sales Through Your Customer’s Journey
A clearly defined customer journey is like a map for your advertising. It will tell you what to focus your messaging on. It will tell you which platforms are going to help you reach your clients. It will help you find new ways to advertise when one route doesn’t provide the best results. It will help you understand and sympathize with your customers.
4 Things to Consider When Looking for Your Ideal Client
In our ever changing world, it’s necessary to constantly understand who you are talking to. Yesterday’s ideal client may not be the ideal client of today or in the future. Maybe it’s time to as the question, “Who is my ideal client?”
5 Reasons Why Your Marketing Fails
The only real difference between good marketing and bad marketing is whether or not it works. Identifying what makes marketing work is viewed as this gigantic mystery. While there are a myriad of technical reasons why your ads under-perform, your ads and marketing will always fail if they don’t connect with your market.
Better than “Back to Normal”
Marketing is by its very nature a time intensive process. The results of what you do today will not be visible for weeks or months. And they won’t be easily measured. But if you delay getting started because it’s not convenient or it’s cost is higher than you would like, then you will never see results.
Make Meetings Meaningful Again
Having productive meetings can be accomplished when you follow 5 key strategies. Meetings can be fun again if you want them.
Improving Your Business’s Virtual Location
Your online presence isn’t just about having a website or social media. It’s about how you use the online tools to attract & engage your customers.
Tools For Managing Your Business More Efficiently
Managing your business can feel like juggling fine china in a bouncy house. Keeping all the daily details from becoming disasters is a full-time job in and of itself. At Blu Bambu we know the struggle. Over the years, we have found a myriad of tools and apps that help us keep our business running like a finely tuned machine.
7 Steps to Get More Work Done From Home
For those of us who work from home every day, the struggle to get work done is real. But we have developed systems and structure to help us get work done. It all starts with these 7 basic changes.
What Businesses Are Doing to Survive
There are so many things that you can do for your business right now. You could redesign your processes to work more efficiently. You could retrain your staff in new sales methods. You could plan a new marketing campaign that will let your friends and neighbors know you are back in business.
5 Reasons Why You Should be Using Video for Your Business
If you want to have marketing success, you need to use the right tools. Like having a website that works. Or using video to maximize your marketing opportunities.
The 5 Key Ways a Website Grows Your Business
Believe it or not, your website should be generating sales. Is yours?
In this installment we talk about the ways in which your website should be growing your business. If your site isn’t making you money, then this is the perfect read or watch for you.
PS, remember to download the guide… it also has the Website Do’s and Don’ts.
4 Powerful Marketing Tips to Increase Sales for Your Business
We got a lot of information on the weekly web series ‘’Around The Block Talk with Los (powered by Blu Bambu) on some tips and tricks for getting the sales numbers you’ve been wanting to get through your marketing. In this week’s post, Los talks about 4 powerful marketing recommendations to help boost your sales numbers: Branding, Website, Video and Local SEO.
5 Compelling Reasons for Hiring a Professional Designer
By Archie Villeda With the access of technology and special tools ever increasing in this day and age, many people fall into the trap of...
How to Market yourself if you’re an independent artist, a freelancer or consultant
By Archie Villeda Ever wonder how an indepedent artist can make a living? We were blessed to talk to Denver's own - Bobby Lefebre about his personal...
What to Look for When Buying the Right Website
By Archie Villeda We sat down with Colorado Business owner, Catherine Johnson of Cars 4 U to get some insight on the process of finding the...
What is a Marketing Ecosystem and Why You Need it for Business Success
By Archie Villeda A Marketing Ecosystem is a seven pillar system that incorporates all your streams of outreach into one cohesive, harmonious plan...
How Three Marketing Tips Will Change Your Business & Artist Game
By Archie Villeda On today's episode we catch up with Local Denver Artist Phenom - Detour 303. He breaks down the basics for any artist that may be...
How to Use Culturally Conscious Marketing
By Archie Villeda Blu Bambu wants to help you navigate the hazy minefield that can be Culturally Conscious Marketing so that you can maximize the...
The Importance of Storytelling in Marketing
By Archie Villeda We got a chance to catch up with storyteller and community worker – Lady Speech – on the importance of storytelling in the...
What is a Marketing Ecosystem and Why You Need it for Business Success
By Archie Villeda https://www.youtube.com/watch?v=1m4bVToA5uY A Marketing Ecosystem is a seven pillar system...
Why Video Is The Most Powerful Way To Market Yourself & Your Business
By Archie Villeda This time around we have video expert Fa’al Yamin Ali – Aka: FA’EAZY – breaking down the importance of video for your marketing...
How Your Networking And Online Presence Work Together
Rocky Mountain Flex Fitness Nick Natt is the owner of Rocky Mountain Flex Fitness, a gym in Denver, Colorado, and Natt Fitness which is his fitness...
The Importance of Social Media Marketing
Kenny Hill, the owner and head coach at Tao of Boxing, has been dedicated to teaching others the knowledge and strength of boxing. He also has two other skilled boxers working along side him that also have the same passion for boxing and teaching others how to excel in the sport. Tao of Boxing has a weekly video series on Facebook where they take an unexperienced member of the Blu Bambu crew and train them into becoming a boxing champ. The goal is to show others that anyone can learn and train to become a boxer. No matter what anyone’s past experience is with boxing, Kenny and his crew will help clients achieve their fitness and health goals.
