Around The Block Talk

A blog about marketing advice that works.

When Saving Money Costs You More

Your business exists to make money. That’s part of what a business is. The old saying “you have to spend money to make money” is true. But it needs to be balanced. You have to spend enough money to get what you need without overspending and wasting money.

The Importance of Photography

The Importance of Photography

Importance of Photography for Business – Second to in-person or videos presenting your company or product, photography delivers your message to the viewer by presenting a picture that tells a 1,000 words about who you are.

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Why is Video Important?

Why is Video Important?

Why is video important? Because it sells. It’s as simple as that... Video can show your business in action, something brochures, a web site, or a...

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How to Market Your Social Marketing Campaign

How to Market Your Social Marketing Campaign

Dorie Clark writing for the HuffPost Impact stated that, “It’s easy for social marketers to assume that promotion is all they need. After all, who disagrees with energy efficiency? Who thinks driving drunk is a great idea? Who would argue that kids should start smoking?

But alas, most advocates won’t ever get the chance to test drive a $100 million advertising campaign — and the sad truth is, even if they did, it would almost certainly fail.”

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The Importance of Logos in Business

The Importance of Logos in Business

A great article by Jason Gillikin, Demand Media where he writes that logos are a critical aspect of business marketing. As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company’s overall marketing strategy.

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Why Business Cards Still Matter in the Digital Age

Why Business Cards Still Matter in the Digital Age

Why Business Cards Still Matter in the Digital Age. Your Contacts Expect Business Cards. Today’s professionals are overwhelmed with emails and requests. Let your business card be a creative reminder. When you are meeting in person, networking with business cards is an easy and affordable approach to reconnecting in the future after your initial meeting.

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Color Lines: What is Color?

Color Lines: What is Color?

Color is a beautiful thing! Color is all around us in multiple combinations, tones and variations. Color is in the sun, the sky, your clothes or even in your eyes. Although intangible, colors have a surprising affect on our mood or emotional state. You see, to us humans, color represents emotions and as much as color makes us “feel” something color really comes from the spectrum of light. Any and all colors give off electromagnetic radiation, a frequency different and specific to each color variation. So then, the color red has it’s own frequency, like a finger print, which is different from the frequency of it’s close cousin, pink. This is true for every single color imaginable.

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Welcome to the Blog

Welcome to the Blog

The intent of ‘the Blog’ is to offer readers interesting tips, advise and general information about all that is beautiful and stylish. We hope that the information shared will be helpful to you coming in handy the next time you need to decorate, create an advertisement, add to your wardrobe or doing anything that could use some style. And remember, EVERYTHING can be stylish!

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