Around The Block Talk
A blog about marketing advice that works.
Better Marketing Is Done Intentionally & Not By Accident
If you want your marketing dollars to be investments and not expenses, you need to learn from your mistakes and your successes. How do you do that? Well, it doesn’t happen by accident. You have to be intentional, and a great way to start is by reviewing what you’ve done at the end of the year.
What is the Purpose of a Website?
Everyone knows what a website is. But few people understand the purpose of the website as a whole, and the pages individually. That’s why we have put together a brief document on how each page on a website works together.
Is Your Website a Vanity Metric?
A website is a marketing tool. It’s a sales tool. It’s a communications platform. It’s a trust builder for potential clients. It’s a speech platform that isn’t limited by community guidelines. A website is one of the single most important tools in your businesses’ tool box.
How to Get Referrals That Pay
Low Hanging Fruit "Almost all of my business comes from word of mouth." The contractor in front of me had a booked schedule and plenty of clients to...
Creating Content that Doesn’t Suck
In our ever changing world, it’s necessary to constantly understand who you are talking to. Yesterday’s ideal client may not be the ideal client of today or in the future. Maybe it’s time to as the question, “Who is my ideal client?”
How to Make More Videos in Less Time
In our ever changing world, it’s necessary to constantly understand who you are talking to. Yesterday’s ideal client may not be the ideal client of today or in the future. Maybe it’s time to as the question, “Who is my ideal client?”
What is a Sales Funnel?
A clearly defined customer journey is like a map for your advertising. It will tell you what to focus your messaging on. It will tell you which platforms are going to help you reach your clients. It will help you find new ways to advertise when one route doesn’t provide the best results. It will help you understand and sympathize with your customers.
How to Tell Your Client’s Story in Your Advertising
A clearly defined customer journey is like a map for your advertising. It will tell you what to focus your messaging on. It will tell you which platforms are going to help you reach your clients. It will help you find new ways to advertise when one route doesn’t provide the best results. It will help you understand and sympathize with your customers.
Finding More Sales Through Your Customer’s Journey
A clearly defined customer journey is like a map for your advertising. It will tell you what to focus your messaging on. It will tell you which platforms are going to help you reach your clients. It will help you find new ways to advertise when one route doesn’t provide the best results. It will help you understand and sympathize with your customers.
4 Things to Consider When Looking for Your Ideal Client
In our ever changing world, it’s necessary to constantly understand who you are talking to. Yesterday’s ideal client may not be the ideal client of today or in the future. Maybe it’s time to as the question, “Who is my ideal client?”
5 Reasons Why Your Marketing Fails
The only real difference between good marketing and bad marketing is whether or not it works. Identifying what makes marketing work is viewed as this gigantic mystery. While there are a myriad of technical reasons why your ads under-perform, your ads and marketing will always fail if they don’t connect with your market.
Better than “Back to Normal”
Marketing is by its very nature a time intensive process. The results of what you do today will not be visible for weeks or months. And they won’t be easily measured. But if you delay getting started because it’s not convenient or it’s cost is higher than you would like, then you will never see results.
Make Meetings Meaningful Again
Having productive meetings can be accomplished when you follow 5 key strategies. Meetings can be fun again if you want them.
Improving Your Business’s Virtual Location
Your online presence isn’t just about having a website or social media. It’s about how you use the online tools to attract & engage your customers.
Tools For Managing Your Business More Efficiently
Managing your business can feel like juggling fine china in a bouncy house. Keeping all the daily details from becoming disasters is a full-time job in and of itself. At Blu Bambu we know the struggle. Over the years, we have found a myriad of tools and apps that help us keep our business running like a finely tuned machine.
7 Steps to Get More Work Done From Home
For those of us who work from home every day, the struggle to get work done is real. But we have developed systems and structure to help us get work done. It all starts with these 7 basic changes.
What Businesses Are Doing to Survive
There are so many things that you can do for your business right now. You could redesign your processes to work more efficiently. You could retrain your staff in new sales methods. You could plan a new marketing campaign that will let your friends and neighbors know you are back in business.
5 Reasons Why You Should be Using Video for Your Business
If you want to have marketing success, you need to use the right tools. Like having a website that works. Or using video to maximize your marketing opportunities.
The 5 Key Ways a Website Grows Your Business
Believe it or not, your website should be generating sales. Is yours?
In this installment we talk about the ways in which your website should be growing your business. If your site isn’t making you money, then this is the perfect read or watch for you.
PS, remember to download the guide… it also has the Website Do’s and Don’ts.
4 Powerful Marketing Tips to Increase Sales for Your Business
We got a lot of information on the weekly web series ‘’Around The Block Talk with Los (powered by Blu Bambu) on some tips and tricks for getting the sales numbers you’ve been wanting to get through your marketing. In this week’s post, Los talks about 4 powerful marketing recommendations to help boost your sales numbers: Branding, Website, Video and Local SEO.
5 Compelling Reasons for Hiring a Professional Designer
By Archie Villeda With the access of technology and special tools ever increasing in this day and age, many people fall into the trap of...
How to Market yourself if you’re an independent artist, a freelancer or consultant
By Archie Villeda Ever wonder how an indepedent artist can make a living? We were blessed to talk to Denver's own - Bobby Lefebre about his personal...
What to Look for When Buying the Right Website
By Archie Villeda We sat down with Colorado Business owner, Catherine Johnson of Cars 4 U to get some insight on the process of finding the...
What is a Marketing Ecosystem and Why You Need it for Business Success
By Archie Villeda A Marketing Ecosystem is a seven pillar system that incorporates all your streams of outreach into one cohesive, harmonious plan...
How Three Marketing Tips Will Change Your Business & Artist Game
By Archie Villeda On today's episode we catch up with Local Denver Artist Phenom - Detour 303. He breaks down the basics for any artist that may be...
How to Use Culturally Conscious Marketing
By Archie Villeda Blu Bambu wants to help you navigate the hazy minefield that can be Culturally Conscious Marketing so that you can maximize the...
The Importance of Storytelling in Marketing
By Archie Villeda We got a chance to catch up with storyteller and community worker – Lady Speech – on the importance of storytelling in the...
What is a Marketing Ecosystem and Why You Need it for Business Success
By Archie Villeda https://www.youtube.com/watch?v=1m4bVToA5uY A Marketing Ecosystem is a seven pillar system...
Why Video Is The Most Powerful Way To Market Yourself & Your Business
By Archie Villeda This time around we have video expert Fa’al Yamin Ali – Aka: FA’EAZY – breaking down the importance of video for your marketing...
How Your Networking And Online Presence Work Together
Rocky Mountain Flex Fitness Nick Natt is the owner of Rocky Mountain Flex Fitness, a gym in Denver, Colorado, and Natt Fitness which is his fitness...
The Importance of Social Media Marketing
Kenny Hill, the owner and head coach at Tao of Boxing, has been dedicated to teaching others the knowledge and strength of boxing. He also has two other skilled boxers working along side him that also have the same passion for boxing and teaching others how to excel in the sport. Tao of Boxing has a weekly video series on Facebook where they take an unexperienced member of the Blu Bambu crew and train them into becoming a boxing champ. The goal is to show others that anyone can learn and train to become a boxer. No matter what anyone’s past experience is with boxing, Kenny and his crew will help clients achieve their fitness and health goals.
How To Use Video For Training Individuals
BDR, Business Development Role, is a position to help others grow with business opportunities. This is a training video for potential BDR employees in Colorado. It shows them how to interact with clients in a professional matter.
Using Videos to Benefit Jacobsen Brothers Painting’s Marketing Approach
Jacobsen Brothers Painting is a company based in Boulder, Colorado that has been in service since 1951. They handle big jobs or small and will help remodel your home or office by fixing its interior or exterior painting needs. A trusted member of the Jacobsen Brothers Painting team will give your space a free inspection and estimate before starting business with you. Jacobsen Brothers Painting uses all the latest technology when it comes to painting and uses the highest quality paint to get the job done.
How Profile Videos Make You Stand Out As A Professional
Claudio Garcia is an expert in the telecommunications industry. He is the director for channel development for FireUp Networks and is dedicated in giving excellent customer service. He believes that clear customer communication is the key for a successful business and satisfied customer.
How A Web Commercial Gave Ken’s Reproductions A Marketing Advantage
Ken’s Reproductions takes care of all your printing and signage needs. They provide high quality prints and pay close attention to detail. They are an environmentally conscious business and believe in recycling and reusing. Whether you need a banner or new business cards, you can count on Ken’s Reproductions to get your work done by the date you need.
How Video Can Help Encourage Recruiting Individuals
Excel Academy located in Arvada, Colorado, is dedicated to their students and provides them a rigorous and integrated program that helps them reach a higher education. They offer diverse learning styles and teaching strategies with a smaller class setting so that there is more student/teacher engagement. Excel Academy is a K-8 school and offers students facilities such as: a computer lab, gymnasium and library. The academy strives in helping students grow in their learning abilities and become well educated individuals before they graduate.
The Power of Multicultural Videos
Gavio is an instructor at Brasil Dance Studio in Nuevo Laredo, Mexico. He specializes in Capoeira, which is a Brazilian martial art that is also a form of dance. Capoeira focuses on fast, kick and spin moves and has become a symbol in Brazilian culture. Gavio has more than twenty years of experience with Capoeira and wanted to show what his dance studio is all about.
Reaching the Business Summit in the State of Colorado
Reaching any summit requires preparation, team work and determination! The opportunity arose to create a powerful motivational video for our recent...
Boys & Girls Club of America: Beacons is enabling young people to reach their full potential
Enabling young people, especially those who need support the most, to reach their full potential as productive, caring, responsible citizens is what the Beacons program is all about.
This Boys & Girls Club of America: Beacons EPK (electronic press kit) video was filmed on location in Denver, Colorado. It comprised of various TED Talks, Interviews and youth interactions.
The Power of Community and Video to Make Dreams Come True
There are seldom times where three distinct worlds come together for one purpose and today is one of those days. With the advent of the internet, the world of video has had the pleasure of joining forces with the community and our dreams to present a piece of not only information, but art, life and compassion. This 2 minute video prese
The Importance of Photography
Importance of Photography for Business – Second to in-person or videos presenting your company or product, photography delivers your message to the viewer by presenting a picture that tells a 1,000 words about who you are.
Why is Video Important?
Why is video important? Because it sells. It’s as simple as that... Video can show your business in action, something brochures, a web site, or a...
How to Market Your Social Marketing Campaign
Dorie Clark writing for the HuffPost Impact stated that, “It’s easy for social marketers to assume that promotion is all they need. After all, who disagrees with energy efficiency? Who thinks driving drunk is a great idea? Who would argue that kids should start smoking?
But alas, most advocates won’t ever get the chance to test drive a $100 million advertising campaign — and the sad truth is, even if they did, it would almost certainly fail.”
The Importance of Logos in Business
A great article by Jason Gillikin, Demand Media where he writes that logos are a critical aspect of business marketing. As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company’s overall marketing strategy.
Why Business Cards Still Matter in the Digital Age
Why Business Cards Still Matter in the Digital Age. Your Contacts Expect Business Cards. Today’s professionals are overwhelmed with emails and requests. Let your business card be a creative reminder. When you are meeting in person, networking with business cards is an easy and affordable approach to reconnecting in the future after your initial meeting.
Color Lines: What is Color?
Color is a beautiful thing! Color is all around us in multiple combinations, tones and variations. Color is in the sun, the sky, your clothes or even in your eyes. Although intangible, colors have a surprising affect on our mood or emotional state. You see, to us humans, color represents emotions and as much as color makes us “feel” something color really comes from the spectrum of light. Any and all colors give off electromagnetic radiation, a frequency different and specific to each color variation. So then, the color red has it’s own frequency, like a finger print, which is different from the frequency of it’s close cousin, pink. This is true for every single color imaginable.
Welcome to the Blog
The intent of ‘the Blog’ is to offer readers interesting tips, advise and general information about all that is beautiful and stylish. We hope that the information shared will be helpful to you coming in handy the next time you need to decorate, create an advertisement, add to your wardrobe or doing anything that could use some style. And remember, EVERYTHING can be stylish!
