Around The Block Talk

A blog about marketing advice that works.

How to Recession Proof Your Business

The number one thing that our successful clients do even during recessions is invest in their businesses. They don’t perceive a bad economy as a problem, but an opportunity. They keep a positive mindset and look for problems they can fix. And when they come out on the other side, they are stronger and richer for it.

Better Marketing Is Done Intentionally & Not By Accident

Better Marketing Is Done Intentionally & Not By Accident

If you want your marketing dollars to be investments and not expenses, you need to learn from your mistakes and your successes. How do you do that? Well, it doesn’t happen by accident. You have to be intentional, and a great way to start is by reviewing what you’ve done at the end of the year.

read more
What is the Purpose of a Website?

What is the Purpose of a Website?

Everyone knows what a website is. But few people understand the purpose of the website as a whole, and the pages individually. That’s why we have put together a brief document on how each page on a website works together.

read more
Is Your Website a Vanity Metric?

Is Your Website a Vanity Metric?

A website is a marketing tool. It’s a sales tool. It’s a communications platform. It’s a trust builder for potential clients. It’s a speech platform that isn’t limited by community guidelines. A website is one of the single most important tools in your businesses’ tool box.

read more
How to Get Referrals That Pay

How to Get Referrals That Pay

Low Hanging Fruit "Almost all of my business comes from word of mouth." The contractor in front of me had a booked schedule and plenty of clients to...

read more
Creating Content that Doesn’t Suck

Creating Content that Doesn’t Suck

In our ever changing world, it’s necessary to constantly understand who you are talking to. Yesterday’s ideal client may not be the ideal client of today or in the future. Maybe it’s time to as the question, “Who is my ideal client?”

read more
How to Make More Videos in Less Time

How to Make More Videos in Less Time

In our ever changing world, it’s necessary to constantly understand who you are talking to. Yesterday’s ideal client may not be the ideal client of today or in the future. Maybe it’s time to as the question, “Who is my ideal client?”

read more
What is a Sales Funnel?

What is a Sales Funnel?

A clearly defined customer journey is like a map for your advertising. It will tell you what to focus your messaging on. It will tell you which platforms are going to help you reach your clients. It will help you find new ways to advertise when one route doesn’t provide the best results. It will help you understand and sympathize with your customers.

read more
How to Tell Your Client’s Story in Your Advertising

How to Tell Your Client’s Story in Your Advertising

A clearly defined customer journey is like a map for your advertising. It will tell you what to focus your messaging on. It will tell you which platforms are going to help you reach your clients. It will help you find new ways to advertise when one route doesn’t provide the best results. It will help you understand and sympathize with your customers.

read more
Finding More Sales Through Your Customer’s Journey

Finding More Sales Through Your Customer’s Journey

A clearly defined customer journey is like a map for your advertising. It will tell you what to focus your messaging on. It will tell you which platforms are going to help you reach your clients. It will help you find new ways to advertise when one route doesn’t provide the best results. It will help you understand and sympathize with your customers.

read more
5 Reasons Why Your Marketing Fails

5 Reasons Why Your Marketing Fails

The only real difference between good marketing and bad marketing is whether or not it works. Identifying what makes marketing work is viewed as this gigantic mystery. While there are a myriad of technical reasons why your ads under-perform, your ads and marketing will always fail if they don’t connect with your market.

read more
Better than “Back to Normal”

Better than “Back to Normal”

Marketing is by its very nature a time intensive process. The results of what you do today will not be visible for weeks or months. And they won’t be easily measured. But if you delay getting started because it’s not convenient or it’s cost is higher than you would like, then you will never see results.

read more
Tools For Managing Your Business More Efficiently

Tools For Managing Your Business More Efficiently

Managing your business can feel like juggling fine china in a bouncy house. Keeping all the daily details from becoming disasters is a full-time job in and of itself. At Blu Bambu we know the struggle. Over the years, we have found a myriad of tools and apps that help us keep our business running like a finely tuned machine.

read more
7 Steps to Get More Work Done From Home

7 Steps to Get More Work Done From Home

For those of us who work from home every day, the struggle to get work done is real. But we have developed systems and structure to help us get work done. It all starts with these 7 basic changes.

read more
What Businesses Are Doing to Survive

What Businesses Are Doing to Survive

There are so many things that you can do for your business right now. You could redesign your processes to work more efficiently. You could retrain your staff in new sales methods. You could plan a new marketing campaign that will let your friends and neighbors know you are back in business.

read more
The 5 Key Ways a Website Grows Your Business

The 5 Key Ways a Website Grows Your Business

Believe it or not, your website should be generating sales. Is yours?

In this installment we talk about the ways in which your website should be growing your business. If your site isn’t making you money, then this is the perfect read or watch for you.

PS, remember to download the guide… it also has the Website Do’s and Don’ts.

read more
4 Powerful Marketing Tips to Increase Sales for Your Business

4 Powerful Marketing Tips to Increase Sales for Your Business

We got a lot of information on the weekly web series ‘’Around The Block Talk with Los (powered by Blu Bambu) on some tips and tricks for getting the sales numbers you’ve been wanting to get through your marketing. In this week’s post, Los talks about 4 powerful marketing recommendations to help boost your sales numbers: Branding, Website, Video and Local SEO.

read more
The Importance of Social Media Marketing

The Importance of Social Media Marketing

Kenny Hill, the owner and head coach at Tao of Boxing, has been dedicated to teaching others the knowledge and strength of boxing. He also has two other skilled boxers working along side him that also have the same passion for boxing and teaching others how to excel in the sport. Tao of Boxing has a weekly video series on Facebook where they take an unexperienced member of the Blu Bambu crew and train them into becoming a boxing champ. The goal is to show others that anyone can learn and train to become a boxer. No matter what anyone’s past experience is with boxing, Kenny and his crew will help clients achieve their fitness and health goals.

read more
How To Use Video For Training Individuals

How To Use Video For Training Individuals

BDR, Business Development Role, is a position to help others grow with business opportunities. This is a training video for potential BDR employees in Colorado. It shows them how to interact with clients in a professional matter.

read more
Using Videos to Benefit Jacobsen Brothers Painting’s Marketing Approach

Using Videos to Benefit Jacobsen Brothers Painting’s Marketing Approach

Jacobsen Brothers Painting is a company based in Boulder, Colorado that has been in service since 1951. They handle big jobs or small and will help remodel your home or office by fixing its interior or exterior painting needs. A trusted member of the Jacobsen Brothers Painting team will give your space a free inspection and estimate before starting business with you. Jacobsen Brothers Painting uses all the latest technology when it comes to painting and uses the highest quality paint to get the job done.

read more
How Profile Videos Make You Stand Out As A Professional

How Profile Videos Make You Stand Out As A Professional

Claudio Garcia is an expert in the telecommunications industry. He is the director for channel development for FireUp Networks and is dedicated in giving excellent customer service. He believes that clear customer communication is the key for a successful business and satisfied customer.

read more
How A Web Commercial Gave Ken’s Reproductions A Marketing Advantage

How A Web Commercial Gave Ken’s Reproductions A Marketing Advantage

Ken’s Reproductions takes care of all your printing and signage needs. They provide high quality prints and pay close attention to detail. They are an environmentally conscious business and believe in recycling and reusing. Whether you need a banner or new business cards, you can count on Ken’s Reproductions to get your work done by the date you need.
 

read more
How Video Can Help Encourage Recruiting Individuals

How Video Can Help Encourage Recruiting Individuals

Excel Academy located in Arvada, Colorado, is dedicated to their students and provides them a rigorous and integrated program that helps them reach a higher education. They offer diverse learning styles and teaching strategies with a smaller class setting so that there is more student/teacher engagement. Excel Academy is a K-8 school and offers students facilities such as: a computer lab, gymnasium and library. The academy strives in helping students grow in their learning abilities and become well educated individuals before they graduate.

read more
The Power of Multicultural Videos

The Power of Multicultural Videos

Gavio is an instructor at Brasil Dance Studio in Nuevo Laredo, Mexico. He specializes in Capoeira, which is a Brazilian martial art that is also a form of dance. Capoeira focuses on fast, kick and spin moves and has become a symbol in Brazilian culture. Gavio has more than twenty years of experience with Capoeira and wanted to show what his dance studio is all about.

read more
The Power of Community and Video to Make Dreams Come True

The Power of Community and Video to Make Dreams Come True

There are seldom times where three distinct worlds come together for one purpose and today is one of those days. With the advent of the internet, the world of video has had the pleasure of joining forces with the community and our dreams to present a piece of not only information, but art, life and compassion. This 2 minute video prese

read more
The Importance of Photography

The Importance of Photography

Importance of Photography for Business – Second to in-person or videos presenting your company or product, photography delivers your message to the viewer by presenting a picture that tells a 1,000 words about who you are.

read more
Why is Video Important?

Why is Video Important?

Why is video important? Because it sells. It’s as simple as that... Video can show your business in action, something brochures, a web site, or a...

read more
How to Market Your Social Marketing Campaign

How to Market Your Social Marketing Campaign

Dorie Clark writing for the HuffPost Impact stated that, “It’s easy for social marketers to assume that promotion is all they need. After all, who disagrees with energy efficiency? Who thinks driving drunk is a great idea? Who would argue that kids should start smoking?

But alas, most advocates won’t ever get the chance to test drive a $100 million advertising campaign — and the sad truth is, even if they did, it would almost certainly fail.”

read more
The Importance of Logos in Business

The Importance of Logos in Business

A great article by Jason Gillikin, Demand Media where he writes that logos are a critical aspect of business marketing. As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company’s overall marketing strategy.

read more
Why Business Cards Still Matter in the Digital Age

Why Business Cards Still Matter in the Digital Age

Why Business Cards Still Matter in the Digital Age. Your Contacts Expect Business Cards. Today’s professionals are overwhelmed with emails and requests. Let your business card be a creative reminder. When you are meeting in person, networking with business cards is an easy and affordable approach to reconnecting in the future after your initial meeting.

read more
Color Lines: What is Color?

Color Lines: What is Color?

Color is a beautiful thing! Color is all around us in multiple combinations, tones and variations. Color is in the sun, the sky, your clothes or even in your eyes. Although intangible, colors have a surprising affect on our mood or emotional state. You see, to us humans, color represents emotions and as much as color makes us “feel” something color really comes from the spectrum of light. Any and all colors give off electromagnetic radiation, a frequency different and specific to each color variation. So then, the color red has it’s own frequency, like a finger print, which is different from the frequency of it’s close cousin, pink. This is true for every single color imaginable.

read more
Welcome to the Blog

Welcome to the Blog

The intent of ‘the Blog’ is to offer readers interesting tips, advise and general information about all that is beautiful and stylish. We hope that the information shared will be helpful to you coming in handy the next time you need to decorate, create an advertisement, add to your wardrobe or doing anything that could use some style. And remember, EVERYTHING can be stylish!

read more

Pin It on Pinterest