The Secret to Selling On LinkedIn
“Pushiness in sales is interpreted as desperation and desperation doesn’t translate to sales.”
Don’t SellThis sounds contradictory but if you want to sell your products or services on social media, don’t sell. On many business pages, the first thing you see is a blatant pitch for their services. And if you imagine your response to the last time you saw content like that, I’m sure that you weren’t exactly thrilled to find someone else trying to sell you something that you don’t feel you need. We have seen businesses who make everything about the sale get blocked, ignored, and avoided. Even when you get past the introductory phase, you shouldn’t try to make the first contact a sales contact. People who make the first contact a sales call will lose the opportunity to build trust. Pushiness in sales is interpreted as desperation and desperation doesn’t translate to sales.
Build TrustRight now you’re probably asking, “If you’re not trying to get sales, then what are you trying to do?” We understand that it doesn’t seem to make sense. It’s definitely not conventional. But the truth is that if you want sales, the thing you need to create with social media is trust. You need to open the doors to conversation and get them interested over time. But what does that look like? Let me paint you a picture. Imagine going onto a person’s LinkedIn profile. You can see what they do and their business info is clearly displayed. But rather than a pitch, they are talking about how a recent client had a problem they were able to resolve. They present the clients needs and discuss the solution. They then ask what problems other people face in their lives. No sales pitch. No pressure. Just an invitation to share frustration and begin a conversation. And throughout that person’s page the majority of the posts are just like that. A few openly share deals, or have a pitch in a few posts, but for the most part, their page is simply encouraging and informative. That kind of profile would be more trustworthy. There’s no desperation. There’s no hint of pressuring you to make an immediate decision. Over time the right people will continue to see your posts, and when they trust you, they will ask you a question that gives you the opportunity to sell to them. Granted that sale may take a lot longer to get, but if you want clients who continue to use your services, that’s what it takes.
Creating Content That ConnectsBut how do you go about creating that type of content? It takes a lot of time, effort, and resources. So it may not be something you feel like you can do. And that’s ok. That’s why companies like BluBambu exist. We offer services to create and manage social media content and help businesses use their LinkedIn profiles to connect with their audience and turn that audience into leads. And since that is one of the main methods we use, we are proud to say that we know it works. If you would like to know what that might look like for you with your social media, we would love to speak with you and share with you how you might use social media to connect with your audience and turn that audience into leads for yourself.
Not sure where to start?Download this free guide, “The Do’s and Don’ts of Selling and Building Trust On LinkedIn” to help you connect with your audience on LinkedIn. And give us a call after you’ve downloaded this, so we can help you build LinkedIn into your marketing strategy.
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