Should You Invest Time or Money in Your Marketing?

Should You Invest Time or Money in Your Marketing? “…depending on your goals and resources you may have to choose one over the other.” In a recent article, we discussed two approaches to marketing and briefly shared the basics of each approach. The first...

The Secret to Selling On LinkedIn

The Secret to Selling On LinkedIn Download Guide “Pushiness in sales is interpreted as desperation and desperation doesn’t translate to sales.” Selling your products or services with social media is less easy than a lot of people make it out to be. If you believe...

How Much Money Should Your Marketing Cost?

How Much Money Should Your Marketing Cost? Download Worksheet “It’s understandable to not want to have what you have invested be wasted. But letting that control your decision process is not wise. ” What would you do if you had spent 6 figures on your marketing...

The Key to Social Media Marketing is Commitment

The Key to Social Media Marketing is Commitment “The one thing you have to get right is so obvious we often forget it.” Over the past month or so, we have been talking about social media marketing and specifically LinkedIn marketing. But the key to the whole thing,...

A Day in the Life of A LinkedIn Manager

A Day in the Life of A LinkedIn Manager “LinkedIn works around the idea of making connections.” We are constantly telling the businesses we speak with that social media is a lot of work and requires consistency. But just how much work does it take to manage social...

Why LinkedIn Will Grow Your Business

Why LinkedIn Will Grow Your Business “Why do we use LinkedIn so much and why do we promote it as a marketing channel for our clients?” If you’ve read our content recently, you will have seen us talk about LinkedIn and how to use it. But one thing we haven’t addressed...

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