Around The Block Talk

A blog about marketing advice that works.

Should You Invest Time or Money in Your Marketing?

Selling your products or services with social media is less easy than a lot of people make it out to be. If you believe their pitch, all you have to do is buy their course, use their system, and magically make money overnight. But if it was really that easy, everyone would be rich. But that doesn’t mean that you can’t use social media to sell your services. We help many of our clients use social media to sell, and the platform we use the most is LinkedIn. Get the Free Download Guide

The Secret to Selling On LinkedIn

The Secret to Selling On LinkedIn

Selling your products or services with social media is less easy than a lot of people make it out to be. If you believe their pitch, all you have to do is buy their course, use their system, and magically make money overnight. But if it was really that easy, everyone would be rich. But that doesn’t mean that you can’t use social media to sell your services. We help many of our clients use social media to sell, and the platform we use the most is LinkedIn. Get the Free Download Guide

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How Much Money Should Your Marketing Cost?

How Much Money Should Your Marketing Cost?

We are constantly telling the businesses we speak with that social media is a lot of work and requires consistency. But just how much work does it take to manage social media?

Today we are going to show you by walking you through the tasks one of our LinkedIn and social media (SM) managers handle every day.

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The Key to Social Media Marketing is Commitment

The Key to Social Media Marketing is Commitment

We are constantly telling the businesses we speak with that social media is a lot of work and requires consistency. But just how much work does it take to manage social media?

Today we are going to show you by walking you through the tasks one of our LinkedIn and social media (SM) managers handle every day.

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A Day in the Life of A LinkedIn Manager

A Day in the Life of A LinkedIn Manager

We are constantly telling the businesses we speak with that social media is a lot of work and requires consistency. But just how much work does it take to manage social media?

Today we are going to show you by walking you through the tasks one of our LinkedIn and social media (SM) managers handle every day.

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Why LinkedIn Will Grow Your Business

Why LinkedIn Will Grow Your Business

Maybe for a while you tried social media. But when it inevitably failed you, you let it slide. That’s a story we hear all the time from our clients. They were told that social media was the way forward. But it didn’t pan out the way they expected.

Here’s why social media often ends up failing business owners like you.

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Why Your Social Media Marketing Doesn’t Work

Why Your Social Media Marketing Doesn’t Work

Maybe for a while you tried social media. But when it inevitably failed you, you let it slide. That’s a story we hear all the time from our clients. They were told that social media was the way forward. But it didn’t pan out the way they expected.

Here’s why social media often ends up failing business owners like you.

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Marketing’s Big Secret: Trust

Marketing’s Big Secret: Trust

You might not have heard of multi-touch marketing before. It’s one of those kinds of marketing that has flown under the radar for all but the top percent of highly successful marketing professionals. And now we want to share it with you.

Right now approximately 90% of companies don’t use multi-touch marketing. And that’s a good thing. It hasn’t become the latest over-blown trend in marketing. So investing in this strategy now will instantly separate you from your competition and put you on a better path to success.

Download the Key Elements of a Multi-Touch Marketing Campaign

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What is Multi-Touch Marketing?

What is Multi-Touch Marketing?

You might not have heard of multi-touch marketing before. It’s one of those kinds of marketing that has flown under the radar for all but the top percent of highly successful marketing professionals. And now we want to share it with you.

Right now approximately 90% of companies don’t use multi-touch marketing. And that’s a good thing. It hasn’t become the latest over-blown trend in marketing. So investing in this strategy now will instantly separate you from your competition and put you on a better path to success.

Download the Key Elements of a Multi-Touch Marketing Campaign

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How to Turn a Strategy into a Marketing Campaign

How to Turn a Strategy into a Marketing Campaign

The people who will actually buy from you have their own concerns and needs. If you want to sell to them, you need to express how what you provide helps them achieve their goals. This takes getting out of your own way of thinking and start thinking like your customer to figure out what they need to hear.

Your marketing is the key to doing this. In this article learn what is needed to convert a strategy into a marketing campaign and it comes with a downloadable eBook.

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Why Do You Need a Marketing Strategy?

Why Do You Need a Marketing Strategy?

When it comes to your marketing strategy it means that if you haven’t taken the time to write it out thoroughly in written form, then your real strategy is to fly by the seat of your pants. Because when it comes time for the rubber to meet the road, if you haven’t made clear plans that you can actually follow, you will resort to doing whatever you think is good in the moment. Get the free download!

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How to Measure Consistency

How to Measure Consistency

The real world is messy. No plan you make can be used perfectly, so when you are going to evaluate your consistency to that plan and to the other elements of your plan, remember to give yourself room to make mistakes while still holding yourself accountable. And don’t worry about having a perfect evaluation of your consistency.

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Avoid These Mistakes When Implementing Your Marketing

Avoid These Mistakes When Implementing Your Marketing

It’s okay to make minor tweaks to your marketing campaign. It’s especially good to fix blatant errors like missing information. But adding new ideas that you hadn’t planned for is a bad idea. If you have a good idea, save it for the next campaign. An while you can have others review your work, changing an element of the campaign could derail the entire thing. You may want to make it perfect, but that will keep you from posting anything. Done is always better than perfect and unpublished.

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3 Tips to Keep Your Marketing on Track

3 Tips to Keep Your Marketing on Track

One of the biggest errors that companies make (even when they get to be the size of Coca Cola or Apple) is a failure to review their content from an objective viewpoint. When I talked about assuming that the job was done correctly, this is the step where those errors should be caught. Big companies that make headlines with their bad advertising usually didn’t have the right people in place to review the content of the marketing.

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How to Win the Race in 3 Steps

How to Win the Race in 3 Steps

While you are “running the race” of marketing, it will be easy to get distracted by what is going on around you. There is a time and place for things like looking at how your competitors marketing performed, or making adjustments to your company, but if you let those things derail your marketing campaign, you will miss your goals.

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How to Create Content That Makes People Buy

How to Create Content That Makes People Buy

Getting content from inside your head onto the page can feel like trying to pull an elephant through a keyhole. And often what comes out doesn’t even come close to what you had imagined. We understand the challenge. Today, we are going to pull back the curtain a bit and show you how our process works. This article includes a download guide to help you find your voice and succeed with your marketing.

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How to Schedule Content & Make Life Easier

How to Schedule Content & Make Life Easier

One of the details that gets overlooked is the big picture view of your campaign. When you lay out your content step by step in detail, you may lose sight of the overall goals. And sometimes, content will be placed out of order. Reviewing the content and keeping it in a logical flow will help your content make more sense.

We have put together a content calendar to download for free that you can use to organize, plan, and schedule your campaigns. And for the first time ever, we have included more tools to help you plan and schedule your content.

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How to Finalize Your Marketing Plan for Success

How to Finalize Your Marketing Plan for Success

We have seen clients develop plans that they never execute. Remember, the only plan that is worth anything is the plan you execute. Good plans are worthless if you never use them. A highly qualified team is as useful as a bad team if you don’t actually use them. Make sure you execute your plan if you want to succeed. This article includes a FREE planner to plan, schedule and implement your marketing content.

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How to Find Your Voice and Get Noticed More

How to Find Your Voice and Get Noticed More

In this article we share with you how to find your voice and unique style that fits you and your content. Many companies end up creating content that sounds just like everyone else because they don’t take the time to find their voice before creating content. This article includes a downloadable eBook to guide you in finding your voice.

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3 Ways to Find Your Perfect Marketing Team

3 Ways to Find Your Perfect Marketing Team

When trying to figure out your marketing team, even if you are going to hire someone else to help you, the type of content you are going to create will alter who you need on your team. This article will help you know which types of content you will create and what skills you need to use to create them. Then you can start talking to either internal team members or an external marketing team.

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How do You Create a Content Plan and Schedule?

How do You Create a Content Plan and Schedule?

When creating marketing content, you want your content to be organized and strategic in order to plan and schedule it out. Far too often, businesses rush or skip this step. It creates chaos for your marketing team, and leaves you unable to produce the quality you need for your campaign. Here are questions we ask when we put together a campaign. We even included a free marking strategy worksheet to get you started.

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What is a Marketing Strategy?

What is a Marketing Strategy?

A marketing strategy is an organized marketing plan that informs you and your team about the goals, themes, and methods of marketing you plan to use to achieve a specific goal. A marketing strategy when properly put together will enable you to know what you are doing, when you are doing it, and what you are trying to achieve through it.

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How to Set Marketing Goals

How to Set Marketing Goals

As a businesses owner or director of marketing you need to focus on your marketing goals before you start trying to brainstorm ideas for content. We have put together a simple article and download that will show you how to start thinking through your goals and create a strategy for your marketing that will help you win.

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The Why, What, and How of Marketing

The Why, What, and How of Marketing

If you want customers to buy from you, they need to trust you. Potential clients need to know who you are, what you provide, how they get it, and what it does for them. And they have to believe that what you provide is the solution they need. Marketing is the way you connect with those potential clients and build the trust that is necessary for them to make a purchase. Read this article to learn more.

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Rethink Your Marketing – 3 Ways You’re Misunderstanding Marketing

Rethink Your Marketing – 3 Ways You’re Misunderstanding Marketing

The way some marketing companies talk, you might think they could magically produce paying clients our of thin air. But that’s simply not true. Marketing isn’t magic. It’s hard work and applied knowledge that makes your marketing work. With that in mind, here are three of the most common misunderstandings we see in people who treat marketing like magic.

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The Truth About Marketing – It’s Bull****

The Truth About Marketing – It’s Bull****

Marketing is essential to a growing business. Some marketing companies do promote marketing as some sort of magical medicine for your business. But that is dishonest and disgusting. Marketing can help you with a lot of things, but not everything.

The most important thing to look for when you are talking to a marketer is the uncomfortable truth. You don’t need someone who is going to tell you that solutions are easy. You need someone to tell you the truth.

In this article we talk about what marketing can do and what it can do for your business.

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Can Your Business Survive and Thrive?

Can Your Business Survive and Thrive?

Running your business isn’t going to get any easier. And now, we are facing various challenges at a greater level of intensity. Imagine having a business that can not only stay afloat during these uncertain times, but also allow you to live a rich and rewarding life. With that as a focus, there are three things to consider that will impact whether your business can survive and thrive.

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When Saving Money Costs You More

When Saving Money Costs You More

Your business exists to make money. That’s part of what a business is. The old saying “you have to spend money to make money” is true. But it needs to be balanced. You have to spend enough money to get what you need without overspending and wasting money.

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Four Tips For Using Video In Your Marketing

Four Tips For Using Video In Your Marketing

Growing your business with video marketing is a reality in today’s world, but many businesses have yet to figure out how to use it in their marketing. We’ve got 3 tips that you are going to love for using video in your marketing.

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Why Your Experience Causes Problems

Why Your Experience Causes Problems

If you are thinking about having your website redone, take a moment to consider whether you are equipped to do the writing yourself. And if you need some help looking at you site, feel free to give us a call, our consultations are free.

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Make Sure It’s The Right Fit

Make Sure It’s The Right Fit

You need a marketing plan customized to fit your company’s unique needs. And you need someone to help you tailor those plans, because even if you invest all your free time into your marketing, marketing is too complex to do well by yourself.

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3 Red Flags that Indicate a Bad Marketing Agency

3 Red Flags that Indicate a Bad Marketing Agency

Everyone with a computer seems to think they can build a professional website and start making money. And unfortunately, many of them repeat the same tired formulas their mentors taught them in a 3 hour $40 dollar online-marketing course.

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4 Areas Your Website Has To Get Right

4 Areas Your Website Has To Get Right

Your website shouldn’t need to be rebuilt every year or two if it is built right. Make sure you select an agency that will help you build a durable and strong website that will not only function today, but last through tomorrow.

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5 Ways to Stay In Front of Your Customers

5 Ways to Stay In Front of Your Customers

Getting repeat customers can help turn your business into a competitive force. Don’t let one time purchases turn into one-time only opportunities. Using these 5 strategies can help, when you use them in your follow-up strategy.

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Prevent the Loss of Sales When You Use a Marketing Ecosystem

Prevent the Loss of Sales When You Use a Marketing Ecosystem

Marketing allows you to build a steady relationship with potential customers that will pay off in the long run. We have said it many times, but on average it takes 7 points of contact before people will buy from you. And if you try to cram all 7 into one day, you are likely to alienate people. Don’t wait to the last minute to start your marketing, put some effort in today.

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3 Reasons Why You Should Start Your Marketing Now

3 Reasons Why You Should Start Your Marketing Now

Marketing allows you to build a steady relationship with potential customers that will pay off in the long run. We have said it many times, but on average it takes 7 points of contact before people will buy from you. And if you try to cram all 7 into one day, you are likely to alienate people. Don’t wait to the last minute to start your marketing, put some effort in today.

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Gearing Up for the New Year

Gearing Up for the New Year

Whatever your budget, campaign, or goals, a great marketing plan is essential for marketing success. We have put together a few key-tips and recommendations to help you create a plan to gear up for marketing success in 2021.

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Better Marketing Is Done Intentionally & Not By Accident

Better Marketing Is Done Intentionally & Not By Accident

If you want your marketing dollars to be investments and not expenses, you need to learn from your mistakes and your successes. How do you do that? Well, it doesn’t happen by accident. You have to be intentional, and a great way to start is by reviewing what you’ve done at the end of the year.

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What is the Purpose of a Website?

What is the Purpose of a Website?

Everyone knows what a website is. But few people understand the purpose of the website as a whole, and the pages individually. That’s why we have put together a brief document on how each page on a website works together.

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Is Your Website a Vanity Metric?

Is Your Website a Vanity Metric?

A website is a marketing tool. It’s a sales tool. It’s a communications platform. It’s a trust builder for potential clients. It’s a speech platform that isn’t limited by community guidelines. A website is one of the single most important tools in your businesses’ tool box.

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How to Get Referrals That Pay

How to Get Referrals That Pay

Low Hanging Fruit "Almost all of my business comes from word of mouth." The contractor in front of me had a booked schedule and plenty of clients to...

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Creating Content that Doesn’t Suck

Creating Content that Doesn’t Suck

In our ever changing world, it’s necessary to constantly understand who you are talking to. Yesterday’s ideal client may not be the ideal client of today or in the future. Maybe it’s time to as the question, “Who is my ideal client?”

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How to Make More Videos in Less Time

How to Make More Videos in Less Time

In our ever changing world, it’s necessary to constantly understand who you are talking to. Yesterday’s ideal client may not be the ideal client of today or in the future. Maybe it’s time to as the question, “Who is my ideal client?”

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What is a Sales Funnel?

What is a Sales Funnel?

A clearly defined customer journey is like a map for your advertising. It will tell you what to focus your messaging on. It will tell you which platforms are going to help you reach your clients. It will help you find new ways to advertise when one route doesn’t provide the best results. It will help you understand and sympathize with your customers.

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How to Tell Your Client’s Story in Your Advertising

How to Tell Your Client’s Story in Your Advertising

A clearly defined customer journey is like a map for your advertising. It will tell you what to focus your messaging on. It will tell you which platforms are going to help you reach your clients. It will help you find new ways to advertise when one route doesn’t provide the best results. It will help you understand and sympathize with your customers.

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Finding More Sales Through Your Customer’s Journey

Finding More Sales Through Your Customer’s Journey

A clearly defined customer journey is like a map for your advertising. It will tell you what to focus your messaging on. It will tell you which platforms are going to help you reach your clients. It will help you find new ways to advertise when one route doesn’t provide the best results. It will help you understand and sympathize with your customers.

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5 Reasons Why Your Marketing Fails

5 Reasons Why Your Marketing Fails

The only real difference between good marketing and bad marketing is whether or not it works. Identifying what makes marketing work is viewed as this gigantic mystery. While there are a myriad of technical reasons why your ads under-perform, your ads and marketing will always fail if they don’t connect with your market.

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Better than “Back to Normal”

Better than “Back to Normal”

Marketing is by its very nature a time intensive process. The results of what you do today will not be visible for weeks or months. And they won’t be easily measured. But if you delay getting started because it’s not convenient or it’s cost is higher than you would like, then you will never see results.

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