Around The Block Talk

A blog about marketing advice that works.

When Saving Money Costs You More

Your business exists to make money. That’s part of what a business is. The old saying “you have to spend money to make money” is true. But it needs to be balanced. You have to spend enough money to get what you need without overspending and wasting money.

Three Tips For Using Video In Your Marketing

Three Tips For Using Video In Your Marketing

Growing your business with video marketing is a reality in today’s world, but many businesses have yet to figure out how to use it in their marketing. We’ve got 3 tips that you are going to love for using video in your marketing.

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Why Your Experience Causes Problems

Why Your Experience Causes Problems

If you are thinking about having your website redone, take a moment to consider whether you are equipped to do the writing yourself. And if you need some help looking at you site, feel free to give us a call, our consultations are free.

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Make Sure It’s The Right Fit

Make Sure It’s The Right Fit

You need a marketing plan customized to fit your company’s unique needs. And you need someone to help you tailor those plans, because even if you invest all your free time into your marketing, marketing is too complex to do well by yourself.

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3 Red Flags that Indicate a Bad Marketing Agency

3 Red Flags that Indicate a Bad Marketing Agency

Everyone with a computer seems to think they can build a professional website and start making money. And unfortunately, many of them repeat the same tired formulas their mentors taught them in a 3 hour $40 dollar online-marketing course.

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4 Areas Your Website Has To Get Right

4 Areas Your Website Has To Get Right

Your website shouldn’t need to be rebuilt every year or two if it is built right. Make sure you select an agency that will help you build a durable and strong website that will not only function today, but last through tomorrow.

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5 Ways to Stay In Front of Your Customers

5 Ways to Stay In Front of Your Customers

Getting repeat customers can help turn your business into a competitive force. Don’t let one time purchases turn into one-time only opportunities. Using these 5 strategies can help, when you use them in your follow-up strategy.

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Prevent the Loss of Sales When You Use a Marketing Ecosystem

Prevent the Loss of Sales When You Use a Marketing Ecosystem

Marketing allows you to build a steady relationship with potential customers that will pay off in the long run. We have said it many times, but on average it takes 7 points of contact before people will buy from you. And if you try to cram all 7 into one day, you are likely to alienate people. Don’t wait to the last minute to start your marketing, put some effort in today.

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3 Reasons Why You Should Start Your Marketing Now

3 Reasons Why You Should Start Your Marketing Now

Marketing allows you to build a steady relationship with potential customers that will pay off in the long run. We have said it many times, but on average it takes 7 points of contact before people will buy from you. And if you try to cram all 7 into one day, you are likely to alienate people. Don’t wait to the last minute to start your marketing, put some effort in today.

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Gearing Up for the New Year

Gearing Up for the New Year

Whatever your budget, campaign, or goals, a great marketing plan is essential for marketing success. We have put together a few key-tips and recommendations to help you create a plan to gear up for marketing success in 2021.

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Better Marketing Is Done Intentionally & Not By Accident

Better Marketing Is Done Intentionally & Not By Accident

If you want your marketing dollars to be investments and not expenses, you need to learn from your mistakes and your successes. How do you do that? Well, it doesn’t happen by accident. You have to be intentional, and a great way to start is by reviewing what you’ve done at the end of the year.

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What is the Purpose of a Website?

What is the Purpose of a Website?

Everyone knows what a website is. But few people understand the purpose of the website as a whole, and the pages individually. That’s why we have put together a brief document on how each page on a website works together.

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Is Your Website a Vanity Metric?

Is Your Website a Vanity Metric?

A website is a marketing tool. It’s a sales tool. It’s a communications platform. It’s a trust builder for potential clients. It’s a speech platform that isn’t limited by community guidelines. A website is one of the single most important tools in your businesses’ tool box.

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Creating Content that Doesn’t Suck

Creating Content that Doesn’t Suck

In our ever changing world, it’s necessary to constantly understand who you are talking to. Yesterday’s ideal client may not be the ideal client of today or in the future. Maybe it’s time to as the question, “Who is my ideal client?”

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How to Make More Videos in Less Time

How to Make More Videos in Less Time

In our ever changing world, it’s necessary to constantly understand who you are talking to. Yesterday’s ideal client may not be the ideal client of today or in the future. Maybe it’s time to as the question, “Who is my ideal client?”

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What is a Sales Funnel?

What is a Sales Funnel?

A clearly defined customer journey is like a map for your advertising. It will tell you what to focus your messaging on. It will tell you which platforms are going to help you reach your clients. It will help you find new ways to advertise when one route doesn’t provide the best results. It will help you understand and sympathize with your customers.

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How to Tell Your Client’s Story in Your Advertising

How to Tell Your Client’s Story in Your Advertising

A clearly defined customer journey is like a map for your advertising. It will tell you what to focus your messaging on. It will tell you which platforms are going to help you reach your clients. It will help you find new ways to advertise when one route doesn’t provide the best results. It will help you understand and sympathize with your customers.

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Finding More Sales Through Your Customer’s Journey

Finding More Sales Through Your Customer’s Journey

A clearly defined customer journey is like a map for your advertising. It will tell you what to focus your messaging on. It will tell you which platforms are going to help you reach your clients. It will help you find new ways to advertise when one route doesn’t provide the best results. It will help you understand and sympathize with your customers.

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5 Reasons Why Your Marketing Fails

5 Reasons Why Your Marketing Fails

The only real difference between good marketing and bad marketing is whether or not it works. Identifying what makes marketing work is viewed as this gigantic mystery. While there are a myriad of technical reasons why your ads under-perform, your ads and marketing will always fail if they don’t connect with your market.

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Better than “Back to Normal”

Better than “Back to Normal”

Marketing is by its very nature a time intensive process. The results of what you do today will not be visible for weeks or months. And they won’t be easily measured. But if you delay getting started because it’s not convenient or it’s cost is higher than you would like, then you will never see results.

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Tools For Managing Your Business More Efficiently

Tools For Managing Your Business More Efficiently

Managing your business can feel like juggling fine china in a bouncy house. Keeping all the daily details from becoming disasters is a full-time job in and of itself. At Blu Bambu we know the struggle. Over the years, we have found a myriad of tools and apps that help us keep our business running like a finely tuned machine.

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7 Steps to Get More Work Done From Home

7 Steps to Get More Work Done From Home

For those of us who work from home every day, the struggle to get work done is real. But we have developed systems and structure to help us get work done. It all starts with these 7 basic changes.

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What Businesses Are Doing to Survive

What Businesses Are Doing to Survive

There are so many things that you can do for your business right now. You could redesign your processes to work more efficiently. You could retrain your staff in new sales methods. You could plan a new marketing campaign that will let your friends and neighbors know you are back in business.

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The 5 Key Ways a Website Grows Your Business

The 5 Key Ways a Website Grows Your Business

Believe it or not, your website should be generating sales. Is yours?

In this installment we talk about the ways in which your website should be growing your business. If your site isn’t making you money, then this is the perfect read or watch for you.

PS, remember to download the guide… it also has the Website Do’s and Don’ts.

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4 Powerful Marketing Tips to Increase Sales for Your Business

4 Powerful Marketing Tips to Increase Sales for Your Business

We got a lot of information on the weekly web series ‘’Around The Block Talk with Los (powered by Blu Bambu) on some tips and tricks for getting the sales numbers you’ve been wanting to get through your marketing. In this week’s post, Los talks about 4 powerful marketing recommendations to help boost your sales numbers: Branding, Website, Video and Local SEO.

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The Importance of Social Media Marketing

The Importance of Social Media Marketing

Kenny Hill, the owner and head coach at Tao of Boxing, has been dedicated to teaching others the knowledge and strength of boxing. He also has two other skilled boxers working along side him that also have the same passion for boxing and teaching others how to excel in the sport. Tao of Boxing has a weekly video series on Facebook where they take an unexperienced member of the Blu Bambu crew and train them into becoming a boxing champ. The goal is to show others that anyone can learn and train to become a boxer. No matter what anyone’s past experience is with boxing, Kenny and his crew will help clients achieve their fitness and health goals.

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How To Use Video For Training Individuals

How To Use Video For Training Individuals

BDR, Business Development Role, is a position to help others grow with business opportunities. This is a training video for potential BDR employees in Colorado. It shows them how to interact with clients in a professional matter.

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Using Videos to Benefit Jacobsen Brothers Painting’s Marketing Approach

Using Videos to Benefit Jacobsen Brothers Painting’s Marketing Approach

Jacobsen Brothers Painting is a company based in Boulder, Colorado that has been in service since 1951. They handle big jobs or small and will help remodel your home or office by fixing its interior or exterior painting needs. A trusted member of the Jacobsen Brothers Painting team will give your space a free inspection and estimate before starting business with you. Jacobsen Brothers Painting uses all the latest technology when it comes to painting and uses the highest quality paint to get the job done.

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How Profile Videos Make You Stand Out As A Professional

How Profile Videos Make You Stand Out As A Professional

Claudio Garcia is an expert in the telecommunications industry. He is the director for channel development for FireUp Networks and is dedicated in giving excellent customer service. He believes that clear customer communication is the key for a successful business and satisfied customer.

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How A Web Commercial Gave Ken’s Reproductions A Marketing Advantage

How A Web Commercial Gave Ken’s Reproductions A Marketing Advantage

Ken’s Reproductions takes care of all your printing and signage needs. They provide high quality prints and pay close attention to detail. They are an environmentally conscious business and believe in recycling and reusing. Whether you need a banner or new business cards, you can count on Ken’s Reproductions to get your work done by the date you need.
 

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How Video Can Help Encourage Recruiting Individuals

How Video Can Help Encourage Recruiting Individuals

Excel Academy located in Arvada, Colorado, is dedicated to their students and provides them a rigorous and integrated program that helps them reach a higher education. They offer diverse learning styles and teaching strategies with a smaller class setting so that there is more student/teacher engagement. Excel Academy is a K-8 school and offers students facilities such as: a computer lab, gymnasium and library. The academy strives in helping students grow in their learning abilities and become well educated individuals before they graduate.

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The Power of Multicultural Videos

The Power of Multicultural Videos

Gavio is an instructor at Brasil Dance Studio in Nuevo Laredo, Mexico. He specializes in Capoeira, which is a Brazilian martial art that is also a form of dance. Capoeira focuses on fast, kick and spin moves and has become a symbol in Brazilian culture. Gavio has more than twenty years of experience with Capoeira and wanted to show what his dance studio is all about.

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The Power of Community and Video to Make Dreams Come True

The Power of Community and Video to Make Dreams Come True

There are seldom times where three distinct worlds come together for one purpose and today is one of those days. With the advent of the internet, the world of video has had the pleasure of joining forces with the community and our dreams to present a piece of not only information, but art, life and compassion. This 2 minute video prese

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