Around The Block Talk
A resource blog about marketing advice that works to maximize business growth.
Accelerate Business Growth with Automated Marketing
Explore the transformative power of automated marketing in business growth. From enhancing lead generation to nurturing client relationships, learn how Blu Bambu’s Growth Ecosystem integrates automation for peak performance.
Building Client Trust with Effective Video Communication
Embrace the power of video storytelling with Blu Bambu to revolutionize client communication and build lasting trust. Explore our innovative approach to using video in construction, landscaping, and more to bridge communication gaps and enhance project transparency. It’s all about effective video communication!
Attract Top Talent with Innovative Recruitment Marketing Strategies
Unlock the potential of digital recruitment marketing for your talent search with Blu Bambu. Discover how to utilize online tools and strategies to streamline hiring, enhance your brand, and attract skilled professionals effectively.
Building Client Trust to Win Sales
Uncover the crucial role of trust in achieving sales success. Discover Blu Bambu’s strategic methods for building trust with clients, from showcasing work to leveraging SEO, for long-lasting business relationships.
7 Keys to Building Long Lasting Client Relationships
Explore the art of building lasting client relationships with our top 7 tips. From thoughtful gestures to insightful newsletters and personalized touches, learn how to deepen client connections and drive long-term success in your business.
Stand Out from your Competition with Client-Centric Videos
Elevate your brand with client-centric videos that truly stand out. Discover key strategies for engaging and connecting with clients through compelling video content, showcasing your unique processes, and creating a memorable brand experience.
Master the Art of Closing the Sale without Stress
Unlock the secrets to closing the sale without stress. This guide reveals how adopting a service-oriented mindset, leveraging technology, and infusing personal touches can make closing deals an enjoyable and successful experience for both parties.
How to Create Great Social Media Posts (Step by Step)
Discover the art and science of creating impactful social media posts. This guide provides step-by-step instructions on crafting content that resonates, captivates, and leaves a lasting impression, perfect for businesses and professionals looking to amplify their social media strategy.
Leveraging Marketing Automation for Client Retention
Explore the transformative power of marketing automation in enhancing client retention. Dive into strategies for maintaining relationships and extracting valuable insights from past client interactions, paving the way for long-term success and growth.
Mastering Client Communication
Effective communication serves as the linchpin between marketing efforts and client attraction and retention.
Close 20% More Leads by Using Video in Your Sales Process
Revolutionize your sales process with the dynamic power of video. Our latest blog dives into how you can use video in your sales follow-ups, webinars, and educational content to not only engage and inform potential clients but also to close 20% more leads. Embrace the change and transform your sales strategy for remarkable results.
Elevating Lead Generation with a Brand Blueprint
Crafting a unified message and tone is pivotal for lead generation. Dive into how the Brand Blueprint by Blu Bambu aids businesses in honing their brand messaging, ensuring a consistent connection with the target audience.
Leveraging Client Testimonials on Your Website
Harness the untapped potential of client testimonials on your website. Dive deep into strategies for gathering, showcasing, and maximizing authentic feedback to bolster trust, engagement, and client retention.
Marketing Your Services: It’s All About How You Help Your Clients
Delving deep into service marketing, we unpack the transformative strategy of centering your messaging around the tangible benefits clients reap. It’s less about the ‘what’ and more about the ‘how’ your services truly impact and resonate with clients.
Educating Leads for Informed Sales: The Power of Knowledge in Closing Deals
Discover the transformative power of educating leads for sales success. When customers are well-informed, they not only make confident purchasing decisions but also contribute to long-term business growth and reputation. Dive into the strategies behind creating leads that understand and value what you offer, making the closing process seamless and rewarding.
Using Authentic Photography to Drive Lead Generation
Discover how high-quality, authentic photography can boost your brand’s reputation and lead generation efforts. Dive into the power of visual storytelling, the importance of image quality, and the strategies to select compelling content. Plus, grab a bonus eBook on mastering visual storytelling for business success!
Using Video to Enhance Customer Experience and Engagement
Utilizing video content to serve your clients offers a powerful way to enhance customer experience and engagement. By harnessing the visual and audio appeal of videos, you can create a more dynamic and engaging connection with your clients.
Defining Your Retention Strategy: Keeping Clients for the Long Haul
Everybody wants new customers. New customers sound fun and exciting. But what if I told you that the key to getting new customers is actually to keep your old ones.
Improving Your Ability to Close: Strategies for Better Sales Performance
Closing a sale is the ultimate goal for any business owner. But it’s not always easy. In fact, struggling to close leads is common for many business owners, even though it doesn’t get talked about much.
Using Your Website to Better Serve Your Clients
There are few tools as powerful as a website for connecting with your clients. A well designed website can provide them with an exceptional experience not only when they are a lead, but also when they are a client.
Here’s how we set up our websites to do just that.
Using Your Website to Generate Leads
Discover the art of using your website to not only attract leads but to cultivate lasting client relationships. A website isn’t just a digital presence; it’s a bridge between your expertise and your clients’ needs, providing exceptional experiences from lead to loyal customer.
Boosting Sales Retention with the Power of Video
By incorporating video into the retention step of the sales cycle, businesses can harness the influential power of their clients, secure impactful testimonials, incentivize video reviews, and maintain lasting relationships. You can place these videos on your social media pages, your website in both the regular content and the testimonials section, and you can share the videos with potential prospects via email or direct message. Whether you are a service professional or a contractor/construction business, embracing video as a strategic sales tool will enable you to engage customers in a fun, engaging, and professional way, leading to increased sales retention and growth in the long run.
Master Your Sales Closing Process
Defining your sales closing processes is a crucial step toward success for construction companies and service professionals. By implementing standardized procedures, organizing communication channels, setting clear expectations, and seamlessly connecting the closing step to the servicing step, you can elevate your customer experience and drive positive outcomes.
Remember, closing is not about getting another sale. It’s about connecting your clients to the next phase of service. When you leave your customers happy, you’ll be the first one they think about when they or their friends need your services again.
Don’t forget to download the Growth Ecosystem eBook and look at page 14 where we share how sales and closing fits into the Growth Ecosystem.
Refining Your Campaign for Success
Getting the audience, messaging, and channel right the first time is always better. It’s not always possible to get it 100% right. That’s why we recommend always monitoring your campaigns closely. The only way to ensure your campaign stays effective is continuous monitoring and correcting the course when the market shifts. If that sounds like a lot of work, it is. It’s why you need people on your team that are capable of helping you manage your marketing, whether that’s an internal team or a complimentary team like BluBambu.
What You Didn’t Know About Client Retention
Through the use of testimonials, fine-tuning audience targeting based on feedback, and adjusting presentation and pitch to resonate with the audience, you can maximize your lead generation efforts. The retention step is not just about keeping customers; it’s an opportunity to create a ripple effect of new leads that can take your business to new heights.
If you’d like to learn more about how to leverage your client retention to generate leads, download the free guide included in today’s article.
Leveraging Your Biggest Closing Tool: Your Website
Your website is not just a virtual billboard; it’s an opportunity to turn leads into sales. By creating engaging landing pages, offering informative brochures and downloads, leveraging existing information to build trust, and managing expectations, you’ll be well
on your way to boosting your business growth.
To help you develop your website as a sales tool, we’ve included a guide to maximizing your sales conversions.
3 Missing Details From Your Services
With knowledge of building and maintaining your reputation, documenting your process, and continuously monitoring and implementing improvements, you can significantly enhance your ability to share what you do effectively and stand out from the competition.
Effective marketing is not just communicating about what you do; it’s communicating what your clients need to hear.
Harnessing the Power of Video for Lead Generation
Videos have become an indispensable tool for generating leads. You can captivate your audience, showcase your expertise, and foster meaningful connections with potential customers.
If you want to delve deeper into the world of lead generation, download the Ultimate Guide to Generating Leads. In it you will learn invaluable insights on lead generation and how to monitor and optimize your lead generation strategies.
How to Recession Proof Your Business
The number one thing that our successful clients do even during recessions is invest in their businesses. They don’t perceive a bad economy as a problem, but an opportunity. They keep a positive mindset and look for problems they can fix. And when they come out on the other side, they are stronger and richer for it.
Is Your Sales Funnel Working?
When you are building, or rebuilding, your sales funnel, you need to have well defined steps for your audience to go through. When you have a clear funnel process, you can more easily increase your lead generation and sales.
3 Simple Changes To Close More Clients
Statistics show that successful companies close about 20-30% of their leads. 20% is on the low side, while 30% is considered high-performing. But how can you move your business from the low-performance 20% towards the high-end of 30%?
Here are three things you can change today.
Marketing Is a Dirty Word
If you’re like a lot of small business owners, you might think that marketer is a synonym for “scam artist.” Sadly, that has been true far too many times. And even if you don’t think of marketing as a scam, you probably don’t want to spend a large amount of money on something with no guarantee of making that money back. Download a free copy of the The Ultimate Guide to Generating Leads and learn how you can create a profitable and efficient lead generation process.
Why Client Retention Matters
Business tends to be a numbers game. In order to get enough sales, you have to have enough leads. If you want to grow your sales, grow your leads right?
Of course… but getting more leads is not simple, and it requires something many businesses forget to consider: lead generation data.
Creating a Customer Focused Culture
Business tends to be a numbers game. In order to get enough sales, you have to have enough leads. If you want to grow your sales, grow your leads right?
Of course… but getting more leads is not simple, and it requires something many businesses forget to consider: lead generation data.
Overcoming Objections
Business tends to be a numbers game. In order to get enough sales, you have to have enough leads. If you want to grow your sales, grow your leads right?
Of course… but getting more leads is not simple, and it requires something many businesses forget to consider: lead generation data.
It’s Not (Just) About More Leads
Business tends to be a numbers game. In order to get enough sales, you have to have enough leads. If you want to grow your sales, grow your leads right?
Of course… but getting more leads is not simple, and it requires something many businesses forget to consider: lead generation data.
3 Keys for Generating Leads with Video
Selling your products or services with social media is less easy than a lot of people make it out to be. If you believe their pitch, all you have to do is buy their course, use their system, and magically make money overnight. But if it was really that easy, everyone would be rich. But that doesn’t mean that you can’t use social media to sell your services. We help many of our clients use social media to sell, and the platform we use the most is LinkedIn. Get the Free Download Guide
Why Your Customers are an Untapped Gold Mine
Making the changes to your LinkedIn is a lot of work. Getting the messaging just right, coming up with content ideas, and creating content that your audience will connect with means hours of effort and on top of that there’s a lot of work that has to be performed on the rest of the profile. You don’t have to be perfect when you start. And that’s good news. But you do need to start. If you need help figuring out where to start, we are more than happy to help you. We’ve included our Social Media Training for LinkedIn download for you below, so you get started.
3 Keys to Generating Leads with LinkedIn
Making the changes to your LinkedIn is a lot of work. Getting the messaging just right, coming up with content ideas, and creating content that your audience will connect with means hours of effort and on top of that there’s a lot of work that has to be performed on the rest of the profile. You don’t have to be perfect when you start. And that’s good news. But you do need to start. If you need help figuring out where to start, we are more than happy to help you. We’ve included our Social Media Training for LinkedIn download for you below, so you get started.
How Generating Leads with a Website Works
Let’s start with your website. Whether you are a mega-brand with clients all over the globe or a local mom and pop store, everyone is going to tell you that you need a website. And you will likely want your website to help you get new clients.
But like most of the people we talk to, you probably aren’t getting the leads you want from your website. One of the first questions we ask potential clients is “Are you getting good leads from your website?” and less than 1 percent say yes. If you want your website to generate leads, you need to understand a few things.
How to Use Video On LinkedIn
Video content on social media has exploded. And everyone is in a rush to include some sort of video on their social media pages, especially their LinkedIn pages. And at BluBambu, we love helping our clients create video content that is engaging and beautiful. We see a lot of errors people make with their videos on LinkedIn especially, and we want to address them so you can avoid the mistakes that others make. Download included.
Should You Invest Time or Money in Your Marketing?
Selling your products or services with social media is less easy than a lot of people make it out to be. If you believe their pitch, all you have to do is buy their course, use their system, and magically make money overnight. But if it was really that easy, everyone would be rich. But that doesn’t mean that you can’t use social media to sell your services. We help many of our clients use social media to sell, and the platform we use the most is LinkedIn. Get the Free Download Guide
The Secret to Selling On LinkedIn
Selling your products or services with social media is less easy than a lot of people make it out to be. If you believe their pitch, all you have to do is buy their course, use their system, and magically make money overnight. But if it was really that easy, everyone would be rich. But that doesn’t mean that you can’t use social media to sell your services. We help many of our clients use social media to sell, and the platform we use the most is LinkedIn. Get the Free Download Guide
How Much Money Should Your Marketing Cost?
We are constantly telling the businesses we speak with that social media is a lot of work and requires consistency. But just how much work does it take to manage social media?
Today we are going to show you by walking you through the tasks one of our LinkedIn and social media (SM) managers handle every day.
The Key to Social Media Marketing is Commitment
We are constantly telling the businesses we speak with that social media is a lot of work and requires consistency. But just how much work does it take to manage social media?
Today we are going to show you by walking you through the tasks one of our LinkedIn and social media (SM) managers handle every day.
A Day in the Life of A LinkedIn Manager
We are constantly telling the businesses we speak with that social media is a lot of work and requires consistency. But just how much work does it take to manage social media?
Today we are going to show you by walking you through the tasks one of our LinkedIn and social media (SM) managers handle every day.
Why LinkedIn Will Grow Your Business
Maybe for a while you tried social media. But when it inevitably failed you, you let it slide. That’s a story we hear all the time from our clients. They were told that social media was the way forward. But it didn’t pan out the way they expected.
Here’s why social media often ends up failing business owners like you.
Why Your Social Media Marketing Doesn’t Work
Maybe for a while you tried social media. But when it inevitably failed you, you let it slide. That’s a story we hear all the time from our clients. They were told that social media was the way forward. But it didn’t pan out the way they expected.
Here’s why social media often ends up failing business owners like you.
Marketing’s Big Secret: Trust
You might not have heard of multi-touch marketing before. It’s one of those kinds of marketing that has flown under the radar for all but the top percent of highly successful marketing professionals. And now we want to share it with you.
Right now approximately 90% of companies don’t use multi-touch marketing. And that’s a good thing. It hasn’t become the latest over-blown trend in marketing. So investing in this strategy now will instantly separate you from your competition and put you on a better path to success.
Download the Key Elements of a Multi-Touch Marketing Campaign
What is Multi-Touch Marketing?
You might not have heard of multi-touch marketing before. It’s one of those kinds of marketing that has flown under the radar for all but the top percent of highly successful marketing professionals. And now we want to share it with you.
Right now approximately 90% of companies don’t use multi-touch marketing. And that’s a good thing. It hasn’t become the latest over-blown trend in marketing. So investing in this strategy now will instantly separate you from your competition and put you on a better path to success.
Download the Key Elements of a Multi-Touch Marketing Campaign