Using Your Website to Better Serve Your Clients

There are few tools as powerful as a website for connecting with your clients. A well designed website can provide them with an exceptional experience not only when they are a lead, but also when they are a client.

Here’s how we set up our websites to do just that.

Setting Expectations

When clients visit your website, it’s crucial to set clear expectations from the get-go. Setting expectations allows you to stop certain ways of thinking before they become problems.

Here’s a few different ways you can accomplish this:

• Use engaging visuals and captivating content to showcase your past projects, highlighting the quality of your work.
• Provide detailed descriptions of your services, along with realistic timelines and cost estimates.
• Incorporate client testimonials and case studies to demonstrate your expertise and reliability.
• Offer a clear and easy-to-understand FAQ section that addresses common client concerns, ensuring transparency and building trust.

Explaining Your Process

Educating clients about your process instills confidence and eliminates uncertainty. When clients don’t know what to expect from your processes they will form their own opinion of what is going to happen. By clearly defining your process you give them a clear picture, or map, of their journey through your work together.

Follow these tips to explain your process effectively:

• Create a dedicated page on your website outlining the step-by-step journey clients will embark on when working with you.
• Use simple language and visuals to make complex processes more accessible and engaging.
• Emphasize your commitment to communication and collaboration throughout the project.
• Highlight any unique methodologies or innovative approaches you employ to set yourself apart from the competition.
• Always end with them succeeding at reaching their goal

Onboarding Clients

Smooth onboarding sets the stage for a successful client relationship. It also allows you to offload. Here’s how you can streamline the onboarding process on your website:

• Create an online intake form or questionnaire that gathers all the necessary client information upfront.
• Offer a personalized welcome message or email series to make clients feel valued and informed.
• Provide comprehensive documentation, such as contracts, terms of service, and FAQs, that can be easily accessed and reviewed online.
• Offer a client portal or dashboard where clients can track project progress, view invoices, and communicate with your team.

Ongoing Interactions

Maintaining ongoing interactions with clients is vital for continued satisfaction and repeat business. Leverage your website to optimize these interactions.

• Provide a dedicated support page or ticketing system that allows clients to submit inquiries, issues, or requests.
• Respond promptly to support tickets and keep clients updated on the progress or resolution.
• Implement a live chat feature for real-time assistance and support.
• Offer a resource library or knowledge base where clients can find answers to common questions or access self-help resources.

In Conclusion

Your website is a powerful tool that can elevate your client interactions and foster long-lasting relationships. By setting clear expectations, explaining your process, streamlining onboarding, and facilitating ongoing interactions, you can create a seamless and delightful experience for your clients.

Want to learn how update your website to better serve your clients?

Download the “How to Use Your Website to Serve Clients” e-book we’ve included below.

Don’t know where to start with your website?
Schedule a free consultation with one of our marketing experts to get some answers and figure out where to get started.