Leveraging Your Biggest Closing Tool: Your Website

by | theBlog

“Why do so many companies fail to use the tools they have in their sales process?”

Tools are essential.

Using the right ones for the right jobs is even more important.

So why do so many companies fail to use the tools they have in their sales process?

Too often it’s because they don’t even know that the tool exists. Today, I’d like to share a bit about how your website can serve as a tool that helps you close clients. Let’s take a look.

Landing Pages for Setting Appointments:

Getting potential clients to take action can sometimes be challenging. Especially when you have to meet with them in order to start the process. The process of trying to find a spot on both your calendar’s while you’re in the middle of juggling other work is a nightmare.

However, with strategically designed landing pages, you can turn those leads into scheduled appointments without ever having to answer the phone.

Whether you are a service professional or a contractor, the process is roughly the same. When potential clients click on a “Book Now” button on your website, they can be taken to a landing page where they are presented with the opportunity to pick a time on your calendar that fits their schedule.

And since you won’t have to waste time trying to call the customer back before they call someone else, the customer will be more likely to use your services.

Brochures and Downloads:

In the digital age, the power of well-crafted brochures and downloadable resources should never be underestimated. These resources serve as virtual sales representatives that can continue to inform and persuade prospects long after they leave your website.

Service professionals can create informative brochures that highlight their unique selling points and provide downloadable eBooks, guides, checklists, or whitepapers relevant to their industry.

Similarly, contractor and construction businesses can offer downloadable catalogs featuring their services, showcase before-and-after project images, or even provide educational resources that help homeowners make informed decisions.

Leveraging Information:

Your website is a goldmine of valuable information that can help you close sales.

By strategically showcasing relevant details, you can build trust and credibility, ultimately persuading potential clients to make a purchase.

Service professionals can include:

  • Case studies
  • Client testimonials
  • And success stories on their websites

This helps demonstrate their expertise and results.

Contractor and construction businesses can showcase their:

  • Certifications
  • Testimonials
  • Awards
  • And affiliations to establish credibility.

One of the biggest assets that contractors can leverage on their website are completed projects.

When you provide a comprehensive portfolio, you are focusing your visitors attention on your amazing projects. Essentially, you are:

  • Building trust by demonstrating your team’s skills and craftsmanship
  • Showing proof of the work you do through quality photos and video
  • Confirming that your company is the fight partner that your client is looking for

And every one of these pieces of information can have a button that leads to the landing page where the reader can schedule an appointment.

Managing Expectations:

One key aspect of turning leads into sales is managing expectations effectively. It’s important to set the right tone and provide transparent information about your products or services on your website.

Service professionals should clearly outline their:

  • Process
  • Timelines
  • And deliverables to ensure clients know what to expect

Contractor and construction businesses should provide:

  • Information on product wait times
  • How estimates work
  • And any potential challenges that may arise during the construction process

By doing so, you’ll set the stage for a smooth and satisfying customer experience, and increase the likelihood of converting leads into customers.


Your website is not just a virtual billboard; it’s an opportunity to turn leads into sales. By creating engaging landing pages, offering informative brochures and downloads, leveraging existing information to build trust, and managing expectations, you’ll be well on your way to boosting your business growth.

To help you develop your website as a sales tool, download our eBook, “Maximize Sales Conversions – Unlock the Potential of Your Website’s Landing Pages.”

And as always, you can schedule a free consultation if you need extra help.

Have questions about growing your business?
Schedule a free 30 min. strategy call.

Check Out More Great Articles

How to Do Video Marketing

How to Do Video Marketing

“The key is not just to attract viewers but to engage them, turning them into advocates for your brand.”The term "video marketing" often brings to...

read more

Download eBook: Maximize Sales Conversions - Unlock the Potential of Your Website's Landing Pages

Fill out the form below to download the eBook.

Pin It on Pinterest