3 Missing Details From Your Services

Even the most proficient service providers frequently fall short when it comes to communicating their expertise and value proposition to potential clients.

We have found that our clients exceed expectations when it comes to serving their clients, but when it comes to sharing what they do, they have trouble figuring out what to say. They have trouble because they fail to understand three aspects of the service cycle.

By gaining understanding of these three areas, you can learn how to communicate about them with your clients.

Building & Maintaining Reputation:

One of the most influential factors in attracting new clients and growing your business is your reputation. The biggest factors in your reputation are the consistency of your service, the quality of your team, and how you handle missteps. To build and maintain your reputation effectively, consider the following approaches:

Service Professionals:

1. Develop standardized processes and protocols for delivering services to ensure a consistent client experience.
2. Train your team extensively in how you want your clients to be served.
3. Provide ongoing professional development opportunities to enhance expertise.
4. Anticipate and prepare for potential challenges, establish clear protocols, and communicate them to clients.

Contractor and Construction Businesses:

1. Develop standardized project management systems for consistent execution
2. Implement robust quality control measures to maintain high standards.
3. Establish protocols for managing unexpected issues and regularly update them based on lessons learned.

Document the Process:

Surprisingly, many companies, including service professionals and contractor businesses, lack well-defined processes even when it comes to serving their clients. Documenting your process has numerous benefits, such as ensuring consistency, facilitating training and onboarding, and showcasing your expertise. Consider the following steps to effectively document your process:

Service Professionals:

1. Create comprehensive client onboarding materials that outline the steps and expectations for working together.
2. Develop case studies that highlight your process in action, illustrating how you approach and solve client challenges.
3. Utilize visual aids, such as flowcharts or infographics, to make your process more accessible and engaging for potential clients.

Contractor and Construction Businesses:

1. Establish a standardized project management system that encompasses each stage of the construction process, ensuring efficiency and accountability.
2. Capture high-quality project documentation, including before-and-after photos, project timelines, and detailed reports, to demonstrate your commitment to quality and transparency.
3. Consider creating informative videos or virtual tours that showcase your construction process, highlighting key milestones and emphasizing your expertise.

Monitoring & Implementing Improvements:

Continuous improvement is a vital aspect of any successful business. But you can’t make improvements if you don’t know what you are improving. So many businesses don’t track their performance enough to know where to improve. Here’s how to effectively monitor and implement improvements:

Service Professionals:

1. Track which of your products/services are the most popular and find out why.
2. Track the time and effort spent by you and your team and look for ways to fine-tune your processes
3. Listen to your clients questions and concerns to pinpoint areas for improvement in the way you talk about your services

Contractor and Construction Businesses:

1. Track which products or services you are using the most
2. Monitor which products or services cause you the most problems during construction and find alternatives
3. Invest in training and development opportunities for your team to ensure they stay updated with the latest construction techniques and regulations.

Conclusion

Every one of these areas seems disconnected from marketing. But every suggestion above reflects an element you can use in your communication with potential clients.

With knowledge of building and maintaining your reputation, documenting your process, and continuously monitoring and implementing improvements, you can significantly enhance your ability to share what you do effectively and stand out from the competition.

Effective marketing is not just communicating about what you do; it’s communicating what your clients need to hear.

BONUS:

If you need more help understanding what to say about your services, don’t forget to download the Growth Ecosystem ebook to learn how servicing your clients feeds into your marketing and growth.

And if you have any questions, send us a message or schedule a consultation.