Stand Out from your Competition with Client-Centric Videos

by | theBlog

“Everybody is creating videos these days.”
So how do you make videos that will stand out and connect with your clients? The key to success lies not only in delivering impeccable services but also in effectively communicating your processes to clients. You need to show your clients exactly what working with you will be like. When they are able to envision the process clearly, they will be more inclined to buy. Client-centric videos play a pivotal role in setting expectations, differentiating yourself from the competition, and providing valuable content that resonates with your audience.
Behind-the-scenes of creating a client-centric video for effective brand storytelling

Setting Expectations and Standing Out with Client-Centric Videos

Your process is not just a series of tasks; it’s a narrative that tells the story of your dedication to client satisfaction. By showcasing this journey in a video format, you not only set clear expectations for your clients but also differentiate yourself from others in your industry. Whether it’s the meticulous planning phase, the hands-on execution, or the final delivery, each step is an opportunity to connect with your audience and demonstrate the value you bring to the table. The narrative approach in your videos reinforces the idea that you’ve not only thought about your clients but also understand their circumstances, making your solution the right one for them.

Actionable Tip:

Don’t forget the shameless plug! Towards the end of your video, seamlessly integrate a call-to-action encouraging viewers to schedule a consultation, request an estimate or at the very least follow your account. Include a link to your service page, making it easy for potential clients to take the next step.

For Example:

Did you know that Blu Bambu is an expert in creating videos that help our clients connect with their audiences? We film, edit, and publish videos for our clients every day. Call us or schedule a time to learn more. (And yes, this is a shameless plug!)

Addressing Client Pain Points with Client-Centric Videos

To create impactful client-centric videos, identify the processes that matter most to your clients. Look back at past experiences and pinpoint areas where clients may have had the most questions or concerns. When you communicate to them about the pains they are experiencing, you boost your credibility and gain their interest.

Consider documenting:

  • The Start-to-Finish Experience: Walk clients through what to expect from the initiation to the completion of their project or service.
  • On-boarding and Wrapping Up: Guide them through the crucial onboarding process or the final steps of concluding their project.
  • Feedback Mechanisms: Explain how clients can provide valuable feedback on deliverables and ensure a collaborative working relationship.
  • Frequently Asked Questions: Address common queries through video format to streamline communication and reduce client confusion.

Actionable Tip:

Actively seek feedback from clients to continuously improve your videos and address any gaps in communication. Leverage your client reviews from your Google Business Profile or any client surveys to gather valuable insights.  

Engaging Your Audience

Creating informative videos is one thing, but keeping them exciting and engaging is another challenge. So many videos lack adequate hooks, and lose the audience with boring content before the video is even halfway over. To ensure your audience stays captivated:

  • Use Common Language: Avoid jargon and technical terms. Speak in a language your clients understand to enhance clarity. The easier your video is to understand the more likely people will be to finish the video and share it.
  • Maintain a Positive Tone: Keep the atmosphere upbeat, supportive, and positive. Clients should feel encouraged and reassured throughout the video.
  • Keep the content fun: You can use small jokes, or entertaining points to help keep the customer listening. But don’t try to force humor or an entertaining story in where it doesn’t belong.
  • Consider a Voiceover Actor or AI Voice: If your natural voice isn’t the most engaging or if you’re afraid of getting it wrong, consider professional voiceover services or experiment with AI-generated voices for a polished presentation. It may seem a little strange but it can have a hugely positive impact on your videos.
  • Include a Face for Your Brand: Videos that have a personality on camera that speaks to them have higher viewership and are more likely to go viral. So whether you appear yourself or hire a personality to be on camera, having a face associated with your brand will make you far more appealing.

Actionable Tip:

Test different styles and gather feedback from colleagues or trusted clients to fine-tune your video approach.

Maximizing Visibility with Client-Centric Videos

Once you’ve crafted compelling videos, you have to make sure that your audience will see them. You can’t just post them on your obscure YouTube page that only has 10 followers and hope that someone discovers your video. You need to strategically integrate them into your communication channels:

  • In Your Marketing: Share snippets or the full videos on your social media, website, and email campaigns to attract and engage potential clients.
  • Client Communication: Include video links in emails and proposals to give potential clients an inside look at your processes.
  • Onboarding: Kickstart your client relationships by sending them relevant videos during the onboarding process.
  • Trade Shows: Use videos as a dynamic background element at trade shows to capture attention and showcase your expertise.

Actionable Tip:

Monitor analytics to understand which platforms yield the best results, allowing you to refine your video distribution strategy.

In Conclusion

The power of client-centric videos lies not only in the information they convey but in the emotions they evoke. By strategically integrating these videos into your processes, you’ll not only enhance client understanding but also set yourself apart as a service professional or contractor who goes the extra mile.

If you’re looking to make videos but need some help to make them look the way you want, schedule a consultation with Blu Bambu, so we can help you make videos that will blow your client’s socks off.

And don’t forget to download the e-book “Filming Videos with Big Crews (Or Budgets)” and find out how you can film simple but effective videos with little to no money or people.

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