How to Finalize Your Marketing Plan for Success
“The only plan that is worth anything is the plan you execute.”
Finalizing Your Plan
Your plan has been slowly coming together over the past couple months. But now we’re getting to the scary part- executing the plan. We get it. It’s a bit overwhelming to look at a plan that spans half a year or more. When you’re looking at something that large, it’s easy to wonder how it’s going to get done.
But let’s not worry about that just yet. First, you need to review your plan and finalize it. You can’t share a plan if you don’t know what it is. This step will help you confirm the plan, so you can share it and begin to move forward.
Organize Your Ideas
Taking ideas and organizing them into a coherent and structured plan takes focus and effort. But it is essential if you want to create an actual plan, and not a list of disconnected ideas. There are a few ways to organize your ideas. You can organize them by topic, theme, or even their connection to other ideas. However you organize your ideas, make sure do organize them. A plan that isn’t organized isn’t really a plan. If you can’t explain your ideas in a way that someone else can understand your plan, you don’t know your plan.
Know your plan.
Review Your Goals
Your plan needs a measuring system, something that you can compare the day to day work against. You have to be able to look at what you’ve created on any given day and find whether it helps or hurts you. The only way you can tell is to have goals to compare your work against.
Far too often companies create goals, solely for the purpose of having goals. They don’t utilize their goals to help them tune their performance on a daily basis. Goals that aren’t known won’t be pursued. You need to know and pursue your goals and use them to create consistent content.
Know your goals.
Prepare Your Team
Before you can execute a plan you have to know the plan and have a way to keep your plan on track. But if you are the only one who knows your plan, your team won’t be able to actually help you execute it. The most important piece of equipment your team needs is a plan. There are many tools that can be used to create the actual content. Some of those tools are interchangeable. The one thing your team can’t create the right content without is the plan. You need to ensure that your team knows and understands the plan as well as you do. If you do, then your team can deliver work that is better and closer to what you want.
Equip your team.
Conclusion – Don’t Forget to Do It
We have seen clients develop plans that they never execute. Remember, the only plan that is worth anything is the plan you execute. Good plans are worthless if you never use them. A highly qualified team is as useful as a bad team if you don’t actually use them. Make sure you execute your plan if you want to succeed.
We have included a special download below for you with a content, production, and schedule planner. You can unlock the expanded version through our Marketing course or through a webinar that explains how to use the expanded version. If you are still struggling with pulling your plan together, or if you need some help figuring out the execution of your plan, we are here to help. You can schedule a free strategy session. Or if you are a part of our Marketing Course, you can discuss it in the discord or monthly call.
We have created a marketing training course available only to those who sign up below that includes a monthly zoom strategy call, and a private discord group where you will get to ask questions, get answers, strategies, and customized solutions that will make marketing work for your business.
Confused about whether this is the right fit or need specific answers now? Schedule a free strategy call to get you started!
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Download: Content, Production & Schedule Planner
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