3 Reasons Why You Should Start Your Marketing Now
“Before we dive into today’s topic, let me make one simple concession: like most companies, you probably know that marketing is important. But do you know when is the best time to start your marketing?”
Most companies that I have had the opportunity to speak to, have told me that spending money on marketing would have to wait. One man told me that he would have to wait till he had more time to start his marketing efforts. He set up 2 appointments with me on days he thought would be slow. He canceled at the last minute both times. Every time I would talk to him he would tell me that he really wanted to get started, but he never put the effort in.
The problem with waiting till you have more time is that if you don’t make time for your marketing you will never have time for your marketing. Then one day you will wake up and find that you have a lot of free time, and you will start trying to accomplish three months worth of work in one day of marketing. That’s why I encourage you to take a moment and consider getting your marketing started today.
If you need more than one reason, I can give you three easy ones:
1) You can show who you really are
Nobody knows your company like you do. That’s why you have to share yourself with people. People like to buy from people more than they like to buy from companies. Marketing isn’t just about promoting your products; it’s also about letting your customers get to know you.
2) You can build Brand Awareness
The only way to get new people to buy your product is to have them become aware of your product. And if they don’t know you even exist, how will they know to check out your products?
3) Marketing Takes Time
This is the biggest reason to start your marketing today. Marketing is an investment that takes months to show results. Imagine if a farmer only planted vegetables when he was feeling hungry. He would never survive long enough to harvest his crop. If you don’t plant seeds in peoples minds continually, when you need those sales the most, you won’t have them.
Marketing allows you to build a steady relationship with potential customers that will pay off in the long run. We have said it many times, but on average it takes 7 points of contact before people will buy from you. And if you try to cram all 7 into one day, you are likely to alienate people. Don’t wait to the last minute to start your marketing, put some effort in today. And if you need a little guidance or help getting off the ground, give us a call. We offer free no-obligation consultations to help you figure out exactly what you need.
Have some questions about your marketing? Schedule a free 30 min consultation.
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