The Truth About Marketing – It’s Bull****
“Marketing isn’t a cure all.”
While we believe that marketing is essential to a growing business, we cannot in good conscience push marketing as the solution to all your problems. Some companies do promote marketing as some sort of magical medicine for your business. But that is dishonest and disgusting. Marketing can help you with a lot of things, but not everything.
Marketing Can’t Sell Ideas People Won’t Buy
Just because you love your idea, product, or service, doesn’t mean that the market will love it too. You need to listen to your market. They will tell you what they want. Years ago, the 3D TVs were being promoted as the next big thing that you needed for your home. Based on the marketing that was done at that time, if you wanted entertainment at home, it would be in 3D. But the market didn’t want 3D TVs. They did want higher quality TVs. No matter how much they tried, they couldn’t convince the market that they wanted a product they didn’t really want and that didn’t help them achieve what they wanted.
Marketing Can’t Completely Fix Brand Reputation Problems
Good marketing can help turn around a bad public image. But only when it’s combined with changes. If you don’t change the way you operate you may end up spreading the bad image even further. But once you fix any issues, you can use marketing to help make your customers aware of the corrections. But companies that ignore their bad image risk doing permanent damage to their future.
Marketing Can’t Make You Rich Overnight
If you end up on the wrong side of YouTube, you will find a whole bunch of people trying to convince you that they can provide you with the secret to instant success through one marketing trick or their custom templates for only $49.99. If the templates ever really worked, everyone would be successful. The only person profiting from these get rich quick marketing schemes is the person who is collecting your money for information you could find in a google search. Marketing doesn’t have an instant fix.
Get Someone Who Is Willing to Tell You the Truth
The most important thing to look for when you are talking to a marketer is the uncomfortable truth. You don’t need someone who is going to tell you that solutions are easy. You need someone to tell you the truth. At BluBambu, we aren’t interested in selling you our services if they won’t help you. If we can help you create success through marketing we will tell you. We will also tell you if marketing isn’t what you need.
We have created a marketing training course available only to those who sign up below that includes a monthly zoom strategy call, and a private discord group where you will get to ask questions, get answers, strategies, and customized solutions that will make marketing work for your business.
Not sure about the course, but are interested in knowing what you will learn?
Download the Blu Bambu Marketing Course Roadmap and see for yourself.
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