What is a Sales Funnel?

The Ideal Path Buyers Take

So you’ve identified your ideal client and how to talk to them. Now what? What happens if they don’t buy the first time? How do you keep them from becoming “could have been customers”?

You need a system that will keep your audience engaged and open to buying from you. You need a way to build a relationship with your audience, convince them you have the solution, and drive them to act. You need a sales funnel.

Here are the 4 parts your sales funnel should include:

 

1. Awareness

The first part of your funnel is the part that builds awareness of your brand and/or product. If you aren’t able to build awareness, the rest of the funnel will fail. The other parts build off of you having made people aware of you or your product.

2. Interest

After people are aware of you, you need to get them interested in your solutions. You can build interest by creating points of contact through video, email, and social media posts.

3. Decision

Once you’ve built enough trust, confidence, and authority, you can convert people who are aware and interested into leads that you can develop relationships with.

4. Action

There are two steps to accomplish in this phase of the funnel. You need to get your lead to first schedule an appointment (or click a link) and then make a purchase.

In Conclusion

If you want to set up a system that will work for you, even when you aren’t pressing down on the gas pedal, you need a sales funnel. Fortunately, you don’t have to try and build it on your own. Get started by checking out the video above for some more pro tips, then reach out to our experts. Our experts are ready to help you get started and answer any questions you might have about your company’s sales funnel. Schedule your free consultation today!