The Key to Social Media Marketing is Commitment “The one thing you have to get right is so obvious we often forget it.” Over the past month or so, we have been talking about social media marketing and specifically LinkedIn marketing. But the key to the whole thing,...
A Day in the Life of A LinkedIn Manager “LinkedIn works around the idea of making connections.” We are constantly telling the businesses we speak with that social media is a lot of work and requires consistency. But just how much work does it take to manage social...
Why LinkedIn Will Grow Your Business “Why do we use LinkedIn so much and why do we promote it as a marketing channel for our clients?” If you’ve read our content recently, you will have seen us talk about LinkedIn and how to use it. But one thing we haven’t addressed...
Why Your Social Media Marketing Doesn’t Work “You should start a Facebook page.” “Are you on Instagram?” “LinkedIn is the new place to be.” If you’ve been on the internet and even if you haven’t, as a business owner someone has probably told you that you need to be on...
Marketing’s Big Secret: Trust “Big marketing firms hold all the secrets to effective marketing so you have to rely on them…” When it comes to your marketing, it can feel like gambling in Vegas with the odds stacked against you. Big marketing firms...
What is Multi-Touch Marketing? “Take a marketing message and spread them across various channels.” You might not have heard of multi-touch marketing before. It’s one of those kinds of marketing that has flown under the radar for all but the top percent of...
