Better than “Back to Normal”
What is Around The Block Talk?
A show about marketing advice that works, powered by Blu Bambu.
Marketing Is a Game Changer
Marketing is by its very nature a time intensive process. The results of what you do today will not be visible for weeks or months. And they won’t be easily measured. But if you delay getting started because it’s not convenient or it’s cost is higher than you would like, then you will never see results.
“Marketing requires your attention – constantly.”
Plan Ahead
Since the economic slow-down began a couple months ago, most businesses have dropped their marketing altogether, with good reason. But with quarantines beginning to lift and sectors of the economy looking to open up once more, it’s time to look at restarting your marketing efforts.
But before you do, double-check your marketing so you don’t double-down on campaigns that weren’t working before the crisis.
Here are five areas that you should consider as you prepare to restart your marketing.
1. Audience
2. Messaging
3. Timing
4. Platform
5. Purpose
In Conclusion
Take some time to consider each of these (and check out the infographic for 10 questions you can ask about these areas) so your marketing will be a help and not a hindrance.
And if you want someone to help you review your marketing plan, reach out to us at Blu Bambu for a free consultation. We are ready and happy to help.
Have some questions about your marketing? Schedule a free 30 min. strategy call.
Check Out More Great Articles
Building Client Trust to Win Sales
“People buy for various reasons, but at the heart of their decision-making is trust. Client trust strategies are important.” Trust is the blueprint...
7 Keys to Building Long Lasting Client Relationships
“Your business’s future often hinges on your ability to build and maintain strong client relationships. ” Clients are more likely to choose you for...
Stand Out from your Competition with Client-Centric Videos
“Everybody is creating videos these days.”So how do you make videos that will stand out and connect with your clients? The key to success lies not...