Marketing’s Big Secret: Trust “Big marketing firms hold all the secrets to effective marketing so you have to rely on them…” When it comes to your marketing, it can feel like gambling in Vegas with the odds stacked against you. Big marketing firms...
What is Multi-Touch Marketing? “Take a marketing message and spread them across various channels.” You might not have heard of multi-touch marketing before. It’s one of those kinds of marketing that has flown under the radar for all but the top percent of...
How to Turn a Strategy into a Marketing Campaign Download eBook How do you turn a strategy into a complete campaign? The simplest answer: hard work. The long answer: it’s complicated. This step is about turning the “what if” into “what is.” You have to somehow turn...
Why Do You Need a Marketing Strategy? Download Worksheet Having a strategy outlined will keep you from going off track and will keep you moving toward your actual goals. A key rule One of the key rules which our team uses in marketing is this: If it isn’t written down...
How to Measure Consistency How do you measure consistency? As marketing professionals, we love to talk about consistency. It’s the thing we find ourselves talking about with almost every client we help (even when we didn’t plan to bring it up). But measuring it and...
