Marketing Cross Country

Blu Bambu took their video production skills and equipment to Nuevo Laredo, Mexico, to film at Brasil Dance Studio. Gaviao is the owner and one of the instructors at the studio and he wanted to use video marketing to show what Capoeira (a brazilian martial art which incorporates dance) is and why people should check it out. Gaviao has over twenty years of experience with this dance and loves showing others the beauty and culture of Capoeira.

Being in Mexico, this video was filmed in Spanish pertaining to Spanish speakers.

Multicultural Perspective

Multicultural marketing is marketing to different ethnicities that is different to a country’s dominant culture/race. Usually, multicultural videos show an ethnic group’s language, culture, traditions, and lifestyle and Blu Bambu incorporated those elements into Brasil Dance Studio’s marketing campaign.

Blu Bambu wanted to work on a multicultural piece because it succeeds in making others understand, admire and identify a new culture to other businesses.

In order to make a multicultural video successful, it needs to get viewers interested to explore and care about the message being shown- especially if its not their own culture. You can always throw subtitles onto your video for non-speakers, but for them to continue watching, your video has to be catchy and have great footage to go along with the meaning and value of the company.

Video marketing in general is something that can be done anywhere in the world, and they all have the same affect and purpose. Spread your video on social media and let people learn about something they might not have been aware of.

Key things to keep in mind for your multicultural video are:

  • Making it bilingual
  • Making video message appealing to other cultures
  • Have cohesive content
  • Giving perception to others

By 2020, more than 50% of U.S. consumers will be in the multicultural category. This shows that multicultural influences are growing and becoming a bigger role in the world.


Video Aftermath

Blu Bambu’s expertise on mixing videography with marketing skills captured the beat and rhythm of Capoeira. It showed the energy of Gaviao and those who join him at his studio. Brasil Dance Studio benefited from this video by:

  • Getting more people interested in Capoeira (more clients and visitors)
  • What the studio has to offer
  • Reached bilingual/Spanish speakers

Multicultural videos are only one way to market your company, but there are plenty of others. Types of video marketing include:

  • Profile and channel video
  • Web commercial
  • Aerial Videography
  • Motion Graphics Video
  • Explainer Videos
  • Promo Videos
  • Sports Videos
  • Recap Videos

For any video marketing needs, look up the list of services provided by Blu Bambu:

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