Rocky Mountain Flex Fitness
Nick Natt is the owner of Rocky Mountain Flex Fitness, a gym in Denver, Colorado, and Natt Fitness which is his fitness expert figure online. Rocky Mountain Flex Fitness provides many workout options at the gym and also features:
- Functional training area
- Fitness studio
- Free weight area
- Martial arts area
- Cardio circuit
- Zumba and hip hop classes
Nick built his business in two ways: networking plus having a strong online presence.
The value of networking
When networking for your business, you always have to keep in mind that you need to be as strategic as possible especially with all the new forms of marketing opportunity that is created throughout time. Marketing has to do with attention and you have to know where your customers are coming from. To get reliable customers, you have to build trust and connections. People are always looking for value and what they can get out of something.
Social media has been skyrocketing and is one of the best ways to market your business. It gives people an online presentation of your company and an insight of what’s new or coming in the near future. All social media platforms can be accessed 24/7 all around the world and does your marketing for you even when you don’t have access to a phone or laptop. The content that your social media has speeds the process of spreading the word about your business. People can use your content to:
- share it onto their page
- tag people
- text/email to their friends
- find a link to your business website
Nick mentions networking in thinking from two perspectives. Think about what you can offer as a business that has value and understand what other people want and need. To be successful, you have to think about what the market wants and you have to be ready to make connections at all times. Do your research on value and what people are looking for in your specific industry. Think about the outcomes that will come out of what you offer. Make sure you target individuals that you notice are interested in the industry and from there see if they know more people with the same interest.
You also want to have expansion in the back of your mind and think about ways to further grow your business. People often get scared of taking chances, but in order to build a bigger business you have to get out of your comfort zone and push your company. You have to find the right connections that are found through researching people that are already associated with your industry. When you get some background on these possible connections, figure out how to approach them and make them feel comfortable with listening to what you’re about to say. Don’t be afraid of rejection because not everyone will be interested and that is why finding the right people is such an important part of networking.
Make sure that all your online presences are a good impression of you and your business. Make people feel like you are trustworthy and that they would like to do business with you. Make your website and social media platforms interesting and let people know that you have their best interest at heart. People look for things that are up to date, valuable and informative. If your website is dry and doesn’t have good content, people won’t take it seriously and the same goes for social media. Also be sure to post often so people know that you’re staying connected, they know what’s new, and they know that you’re passionate about your business.
You can check out Rocky Mountain Flex Fitness here: http://www.rmflex.com/