Four Tips For Using Video In Your Marketing
If Tik-Tok, Vine, and YouTube have shown us anything, it’s that video is the best way to showcase yourself and your products. But even with the rise in video marketing, we encounter businesses who haven’t started their video marketing yet. Here are the first three things we tell them:
• Don’t try to be perfect – When everything looks clinically perfect, you will come across as corporate robot. Imperfections show your personality and help you be authentic.
• There is no perfect future date to start– If there was a perfect day to start your marketing, you would either miss it or mess it up by creating garbage content. Dreaming about the perfect time will keep you from ever trying.
• You can learn as you go– It’s easier to steer a car in motion. You can’t improve what you haven’t first created. The first content you make is generally going to be worse than the content you make when you are experienced. And the only way to get experience is to get going and do it.
• Use tools to help you make videos easier – The most difficult part of making videos is staying organized enough to make them effectively. I’ve created this Content Planner for you to download that will HELP a LOT with organizing your thoughts and keep you on track to making great content.
If you want some help figuring out how to get started today, we would love to speak with you. We provide a number of video services from video shoots to editing and post-production. Schedule your free consultation today!
Have some questions about your marketing? Schedule a free 30 min consultation.
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