Can Your Business Survive and Thrive?
“Running your business isn’t going to get any easier.”
It’s time to face the harsh reality of being a business owner in 2021 going into 2022. Running your business isn’t going to get any easier. The responsibilities and challenges grow and compound every year. And now, we are facing these challenges at a greater level of intensity. Imagine having a business that can not only stay afloat during these uncertain times, but also allow you to live a rich and rewarding life. With that as a focus, there are three things to consider that will impact whether your business can survive and thrive.
Inflation and an uncertain market are here and they’re growing
Over the past few months inflation has risen at an excessive rate. As of the time of the writing of this article, inflation has reached 5%. And it shows no sign of easing any time soon. Your business will need to adapt to the increased costs that inflation brings in order to have a chance. The costs of travel, hotels, gas, food, and daily necessities are exploding. And they impact you and your ability to operate (including employment costs). Learning to do more with less can make the difference between thriving or going out of business.
Business Growth is the minimum requirement to even remain where you are at
Making more money than last year might seem like a win. But if your growth does not exceed the rate of inflation, you aren’t really growing. You are only keeping your head above water. In order to create a business that builds wealth, you need a business that grows substantially while keeping a tight leash on your expenses. While decreasing how much you spend is important, cutting those expenses can only save you so much money. The only way to keep your business alive and growing is to bring in more customers through high quality marketing and outreach.
Waiting till you feel the pinch to start your marketing will put you behind
Right now you may be watching nervously as the economy begins to struggle. But if you wait until you really need more clients to start advertising, it will be too late. Your competitors will be ahead of you. And the amount of work you will need to get your marketing to the starting line will have grown too large to be tackled in the amount of time you have. At best, you will continue to struggle. At worst, you could go out of business.
It’s time to Rethink Your Marketing
Our goal for the next 6 months at BluBambu is to help you build your understanding of marketing, so that you are prepared to succeed in your marketing endeavors. That starts with deconstructing and reassembling your marketing framework.
We have created a marketing training course available only to those who sign up below that includes a monthly zoom strategy call, and a private discord group where you will get to ask questions, get answers, strategies, and customized solutions that will work for your business.
Every week we will share a different part of the framework for you to work on. If you would like to know more, make sure to check back next week or give us a call, we would love to help you use your marketing to ensure that your business survives and thrives.
Not sure about the course, but are interested in knowing what you will learn?
Download the Blu Bambu Marketing Course Roadmap and see for yourself.
Confused about whether this is the right fit or need specific answers now? We are offering a one-time only, free strategy call to get you started!
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