About

The Chicano Biker’s Annual Run is an annual charity event to help children living in poverty. The event consists of bikers that ride from bar to bar raising money along the way. This event is possible by working with the state of Colorado, politicians who help raise money, and Servicios de la Raza http://serviciosdelaraza.org/.

“To provide and advocate for culturally responsive, essential human services and opportunities.
These services are intended to assist low-income members of the community in overcoming the range of problems that result in a lack of resources and contribute to the perpetuation of the vicious cycle of poverty.Because of the value placed on the community, culture and language, Servicios de La Raza serves as an integral part of the heart of the Latino community in Metro Denver, a trusted and accessible community resource strategically linked with many of Metro Denver’s schools and churches.Equally important, Servicios de La Raza is also a primary service referral channel for many human services agencies and institutions in the Metro Denver region as they encounter Latino clientele.” – Servicios de Raza

Process

• Filmed in Red Rocks
• 60 bikers attended and we interviewed six
• Multi day/multi location
• 2 videos: one of actual event and one which markets fundraiser

Benefits

• Educated people on fundraiser to increase awareness and attract donors/supporters