The Importance of Logos in Business

your-company

A great article by Jason Gillikin, Demand Media where he writes that┬álogos are a critical aspect of business marketing. As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company’s overall marketing strategy.

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